Dolce & Gabbana Celebrates New SoHo Store With Exclusive Capsule Collection

There's plenty of graffiti and leopard print, natch.
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The exterior of the new Dolce & Gabbana boutique in SoHo. Photo: Dolce & Gabbana

The exterior of the new Dolce & Gabbana boutique in SoHo. Photo: Dolce & Gabbana

On Sunday night, Dolce & Gabbana wrapped up a weekend of all things celebrating New York City with its Alta Moda show, a decadent parade of couture garments embellished with some of the Big Apple's most iconic landmarks. But the party doesn't stop there: Come Wednesday night, the brand will fête the opening of its first downtown boutique on Mercer Street in SoHo.

Built in a former fire station — whose original 1854 cast iron façade has been completely restored — the shop hosts three floors of Dolce & Gabbana signatures. The first floor pays tribute to the store's gritty roots with plenty of graffiti; here, an LED screen will update with a live feed of the brand's Instagram account. The second floor has been done up in leopard, one of Dolce & Gabbana's favorite prints. On the third floor, customers will find the most classic Dolce & Gabbana items, like three-piece suiting and black lace dresses. (It goes without saying that every corner has been designed for max social media exposure.)

In case that wasn't enough to entice would-be customers, Dolce & Gabbana is also stocking the store with an exclusive collaboration. The collection includes everything from sneakers and graphic tees to sleek pumps and embellished handbags. 

Check out some of the accessories from the Mercer capsule below:

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