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Dolce & Gabbana Celebrates New SoHo Store With Exclusive Capsule Collection

There's plenty of graffiti and leopard print, natch.
The exterior of the new Dolce & Gabbana boutique in SoHo. Photo: Dolce & Gabbana

The exterior of the new Dolce & Gabbana boutique in SoHo. Photo: Dolce & Gabbana

On Sunday night, Dolce & Gabbana wrapped up a weekend of all things celebrating New York City with its Alta Moda show, a decadent parade of couture garments embellished with some of the Big Apple's most iconic landmarks. But the party doesn't stop there: Come Wednesday night, the brand will fête the opening of its first downtown boutique on Mercer Street in SoHo.

Built in a former fire station — whose original 1854 cast iron façade has been completely restored — the shop hosts three floors of Dolce & Gabbana signatures. The first floor pays tribute to the store's gritty roots with plenty of graffiti; here, an LED screen will update with a live feed of the brand's Instagram account. The second floor has been done up in leopard, one of Dolce & Gabbana's favorite prints. On the third floor, customers will find the most classic Dolce & Gabbana items, like three-piece suiting and black lace dresses. (It goes without saying that every corner has been designed for max social media exposure.)

In case that wasn't enough to entice would-be customers, Dolce & Gabbana is also stocking the store with an exclusive collaboration. The collection includes everything from sneakers and graphic tees to sleek pumps and embellished handbags. 

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Check out some of the accessories from the Mercer capsule below:

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