Beauty tutorials are big on YouTube — a search for "makeup tutorial" and "hair tutorial" yields more than five million videos. In this weekly series, we put a mix of popular and under-the-radar tutorials to the test and show you what's best.
Chances are, if you've worn makeup, you've also had an experience or two with cake-y looking makeup. Ugh. You've certainly seen it on others: that heavy, chalky, settled-into-every-line-and-pore effect that can happen when there's too much product and not enough blending. But it doesn't have to be that way! Avoiding cake face isn't all that difficult — especially with today's truly advanced makeup formulas — it's simply a matter of using the right application technique.
That's where this video tutorial from beauty vlogger and influencer Jackie Aina comes in. The makeup expert demonstrates her step-by-step process for creating a full-coverage, matte look that's anything but cake-y looking. It's full of pearls of useful beauty wisdom, such as: "The easiest way to avoid a cake-face is to not apply foundation anywhere near your jawline or hairline." See? You already learned something.
Watch the full video below to see Aina's full rundown and gain even more of her valuable insight: