These are the stories making headlines in fashion on Wednesday.

Ikea to unveil Virgil Abloh collaboration via livestream 
We first heard that something was brewing between Ikea and Virgil Abloh last year — long before news broke that the designer would be heading to Louis Vuitton men's — but since then, information on the Off-White designer's homeware line has remained relatively scarce. But on Wednesday, Ikea announced that it will livestream a conversation with Abloh on Monday, Apr. 30 at 5:30 p.m. EST to give viewers a behind-the-scenes look at the collaboration. {Vogue UK} 

Converse's chief marketing officer leaves for Supreme
Nike Inc.'s Converse brand has reportedly lost its Chief Marketing Officer Julien Cahn, to Supreme. According to Bloomberg, Cahn's resignation from Nike had nothing to do with the wave of Nike executives who recently exited the company after an internal probe into misconduct. {Bloomberg} 

The Dazed 100 features Teddy Quinlivan, Anok Yai, Desmond is Amazing and more
The Dazed 100 is an annual guide of those who are redefining the future of style and youth culture. This year's list is a compilation of buzzy actors, activists, artists, collectives, designers, filmmakers, make-up artists, models, musicians, photographers and publishers. In 2018, 100 brand new names were introduced to the Dazed 100, including Teddy Quinlivan, Anok Yai, Sadie Sink, Desmond is Amazing, Lil Miquela and more. You can vote for your favorites until June 5, when the final winner will be announced. {Dazed} 

Beautycon hints at future retail plans
Beautycon founder Moj Mahdara wants to take the confetti-filled festival experience beyond annual events. Over the weekend at Beautycon New York, Mahdara told WWD that she has plans to roll out pop-up retailing and commerce in 2019. {WWD} 

Lengthy checkout lines cost retailers $37.7 billion over the last year 
According to new research from payment solution platform Adyen, long checkout lines cost retailers approximately $37.7 billion over the last 12 months. Why waste your precious time waiting to pay among a crowd of strangers when you can purchase practically anything from Amazon in one swift click from the comfort of your home? The survey also revealed that convenience and personalized experiences are critical to consumers. {WWD} 

Meet the new wave of apps that allow users to buy product through video 
There's a new wave of shopping apps that have combined Amazon and YouTube to allow users to buy products through video. Many of these e-commerce integrated apps provide live streaming services, which can be a key driver of purchases for brands — granted consumers can see what products actually look like and it gives sellers the opportunity to introduce the product's features and demonstrate how to use or style it. Looks like the world is officially pivoting to video. {Business of Fashion} 

Puma to launch wearables in 2019 
Puma has struck a deal with Fossil Group Inc. to develop a line of watches and wearables that are set to debut in 2019. Fossil Group, which also owns licenses for a number of fashion brands, will oversee the design, development and distribution of the range through 2028. {WWD} 

Kat Von D's tattoo eyeliner holds up through an actual car accident 
A car accident victim took an ER selfie — neck brace and all — to post a review on the Kat Von D website, praising the makeup brand for its tattoo eyeliner, which did not smudge one bit during her day's trauma. The review has gone viral on Twitter and has probably contributed to a major uptick in the cosmetic label's tattoo liner sales. {@guadalahari/Twitter} 

The Goop wellness summit returns to Los Angeles
Gwyneth Paltrow is bringing her "In Goop Health" wellness summit back to Los Angeles on June 9. Once again, it promises an array of unconventional treatments and wellness experiences as well as panels with "leading doctors, scientists, entrepreneurs, and boundary-pushing celebrities," per a press release. "Human design" and "life-path readings" are among the personalized sessions offered as well. Tickets range in price from $650 to $4,500. {Goop}

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