Sad news, dolls: Dash, the Kardashian sisters' longest-running business venture, is officially closing its doors. Kim Kardashian confirmed the news via her app on Thursday. "We've loved running DASH, but in the last few years, we've all grown so much individually," she writes. "We've been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it's time to move on." While Dash New York closed in 2016, the Los Angeles and Miami locations remained open until now. An e-commerce site also launched in 2015, as did an E! spin-off reality show called "Dash Dolls," which only lasted for one season.
Indeed, Kim, Kourtney and Khloe have all evolved significantly since they opened Dash together in Calabasas in 2006 — and so has the retail landscape as a whole. In fact, in the grand scheme of things, 12 years is a pretty solid run for a brick-and-mortar business. There have been reports that the stores didn't make money, and the sisters seemed to turn their attention away from retail and towards other projects recently. A brief plot on "Keeping Up With the Kardashians" in 2017 followed the sisters as they argued over what to do with the stores following a buyout offer: While Kim and Khloe wanted to sell the business, Kourtney insisted on holding onto it because it was something their father, the late Robert Kardashian, had given them to work on together. They compromised and committed to revamping the stores, but clearly that didn't work out in the end.
Per an email obtained by Radar Online from a Dash executive to vendors, the decision came as the company would have had to renew its leases, and operations will end May 31. The report also alleges that the stores were "bleeding money."
That may be true, but we think Kim, Khloe and Kourtney will be just fine.