Revolve Is Basically Creating Its Own Mini Coachella - Fashionista

Revolve Is Basically Creating Its Own Mini Coachella

With a music lineup featuring A$AP Rocky, 21 Savage, Snoop Dogg and more.
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Photo: @revolve/Instagram

Photo: @revolve/Instagram

If you've logged onto social media while Coachella is ongoing at any point in the past few years, you've almost certainly come across Revolve and its network of very influencer-y influencers. The online clothing retailer has invested heavily in its brand activations at the festival in the past, hosting multiple events and taking over entire hotels in order to create a plethora of Instagrammable backdrops and memorable experiences for its brand ambassadors.

This year, the brand is upping the ante even further. Rather than merely being an event adjacent to a music festival featuring a musician or two — last year's guests were Migos and Rick Ross — it's boasting a lineup of musical acts so impressive that it might as well be creating a mini music festival of its own. The 2018 #REVOLVEfestival, which will take place on April 14 and 15, is set to feature performances by A$AP Rocky, Snoop Dogg, 21 Savage, Kitty Cash, Rich the Kid, Rayvn Lenae and more. 

In order to further bolster the event's status as "the ultimate two-day FOMO inducing party," as the brand called #REVOLVEfestival in a release, it's already guaranteed to be packed with high-profile guests like Emily RatajkowskiJasmine SandersElsa Hosk, Winnie Harlow and more. Nicole Richie will be there hosting a brunch with House of Harlow and Urban Decay; Shay Mitchell will host the requisite pool party. Joining Revolve at the festival will be a host of corporate partner sponsors including Benefit Cosmetics, Beats by Dre and Lyft. And the mini festival will even feature after-parties of its own, lest would-be attendees find themselves tempted to attend shindigs hosted by other brands. In short: This thing is going to spawn #spon all over your feed.

If all of that sounds like the kind of thing you'd very much like to join in person, there's only one catch: The two-day blowout is invite-only rather than being a ticketed event. Let the FOMO begin.

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