If you've logged onto social media while Coachella is ongoing at any point in the past few years, you've almost certainly come across Revolve and its network of very influencer-y influencers. The online clothing retailer has invested heavily in its brand activations at the festival in the past, hosting multiple events and taking over entire hotels in order to create a plethora of Instagrammable backdrops and memorable experiences for its brand ambassadors.
This year, the brand is upping the ante even further. Rather than merely being an event adjacent to a music festival featuring a musician or two — last year's guests were Migos and Rick Ross — it's boasting a lineup of musical acts so impressive that it might as well be creating a mini music festival of its own. The 2018 #REVOLVEfestival, which will take place on April 14 and 15, is set to feature performances by A$AP Rocky, Snoop Dogg, 21 Savage, Kitty Cash, Rich the Kid, Rayvn Lenae and more.
In order to further bolster the event's status as "the ultimate two-day FOMO inducing party," as the brand called #REVOLVEfestival in a release, it's already guaranteed to be packed with high-profile guests like Emily Ratajkowski, Jasmine Sanders, Elsa Hosk, Winnie Harlow and more. Nicole Richie will be there hosting a brunch with House of Harlow and Urban Decay; Shay Mitchell will host the requisite pool party. Joining Revolve at the festival will be a host of corporate partner sponsors including Benefit Cosmetics, Beats by Dre and Lyft. And the mini festival will even feature after-parties of its own, lest would-be attendees find themselves tempted to attend shindigs hosted by other brands. In short: This thing is going to spawn #spon all over your feed.
If all of that sounds like the kind of thing you'd very much like to join in person, there's only one catch: The two-day blowout is invite-only rather than being a ticketed event. Let the FOMO begin.