After a wild party at Coachella for her clothing line, Rihanna began teasing something on Instagram in a way that was both exciting and frustrating because we didn't know what it was. Products? Music? Our best guess, which we now know is correct, was lingerie: In March, WWD reported that Rihanna struck a deal with TechStyle Fashion Group, the company behind brands like Kate Hudson's Fabletics and Shoedazzle, to launch intimates.
The form also has a drop-down list from which users can select their bra and panty sizes, thereby giving us a hint of the line's size range. It seems safe to say that Rihanna will aim to bring the same spirit of inclusivity we saw in her debut beauty collection to this category as well: Bra sizes range from 32A to 44DD, while undie sizes range from XS-3X.
In other good news, assuming the line is indeed a partnership with TechStyle, it will likely be pretty affordable: Pretty much everything at Fabletics, for instance, is well under $100. (A rep for TechStyle didn't respond to our inquiry by press time.)
So, yes, be prepared to fork over some more of your money for this, but have some left over for a Fenty Beauty body lava, too.
Watch this space for more info as it becomes available.
UPDATE, April 24, 12:41 p.m.: On Tuesday, Rihanna took to Instagram to post the first official promotional image, which shows her lounging in a lacy pink bodysuit, for Savage X Fenty.
She also took the opportunity to announce the launch date of the first collection, May 11, and that the lingerie will be sold exclusively on SAVAGEX.com, so we can all mark our calendars accordingly.
UPDATE, April 30, 8:25 a.m.: More promotional imagery was shared on Instagram over the weekend, giving us a better look at what to expect from the upcoming lingerie line. Models Sahara Lin and Audrey Ritchie star in two short videos showcasing a few pieces, as well as Rihanna herself. The pop star also shared a sketch from the collection on her personal account.
UPDATE, May 10, 8:32 a.m.: We're just one day out from Rihanna's official Savage X Fenty launch on Friday, and according to London-based fashion blogging site Imonation, the prices are as accessible as we had figured, ranging from $14-$29 for underwear, $39-$59 for bras and under-$100 for corsets, rompers and robes, as well as handcuffs (!) starting at $18. Shipping will also reportedly be available to 210 countries worldwide.
Homepage photo: @badgalriri/Instagram