Serious Question: How Did Bella Hadid Not Get Chocolate on This All-White Outfit?

Reveal your secrets.
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Bella Hadid in an Alexander Wang outfit and shoes with an 8 Other Reasons "Kim" chain necklace. Photo: Magnum Ice Cream

Bella Hadid in an Alexander Wang outfit and shoes with an 8 Other Reasons "Kim" chain necklace. Photo: Magnum Ice Cream

Cannes Film Festival kicked off on Tuesday, and you know what that means. Plenty of red carpet coverage? Wrong! It's time for a fashion-adjacent activation by Magnum Ice Cream.

The dessert company has been rubbing shoulders with models and designers as far back as 2011, when it hired Karl Lagerfeld to direct a short film starring his perennial muses, Baptiste Giabiconi and Rachel Bilson. And since then, Magnum has boasted plenty of partnerships of famous fashion people, like Cara Delevingne, Suki Waterhouse, Jeremy Scott, Kendall Jenner and Hailey Baldwin. Adding to the list is Bella Hadid, who arrived in Cannes on Thursday to promote the fancy ice cream and its new collaboration with Alexander Wang. (The designer created a very on-brand black leather cooler for $995.) 

Bella Hadid for Magnum x Alexander Wang in Cannes. Photo: Magnum Ice Cream

Bella Hadid for Magnum x Alexander Wang in Cannes. Photo: Magnum Ice Cream

But back to Hadid: The model wore head-to-toe white for her special appearance — a bold sartorial choice when standing in front of a dipping bar with small pools of melted chocolates. Honestly, how did she not get any chocolate on her white outfit?

Bella Hadid for Magnum x Alexander Wang in Cannes. Photo: Magnum Ice Cream

Bella Hadid for Magnum x Alexander Wang in Cannes. Photo: Magnum Ice Cream

Bella, reveal your secrets. We have plenty of all-white outfits to wear and a lot of Mister Softee trucks to stop at this in New York City this summer.

See the best of 2018 Cannes Film Festival fashion in the gallery below and keep checking back here for more.

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