The social media coordinator will oversee the strategy, content creation, and execution of the brand’s social media channels. This candidate will be accountable for growing the brand’s social following, engagement and driving our social audiences to our e-commerce site and stores.
Duties include but are not limited to:
- Assist in leading the social media strategy and planning of the social media calendar
- Develop and create social brand voice and content for use across digital channels
- Manage all social platforms including Instagram, Facebook, YouTube, Snapchat, Pinterest, Twitter, and international social media, ensuring consistency of brand voice while tailoring content to each channel
- Identify relevant influencers and curate authentic relationships. Manage outreach, gifting programs and budget
- Community management and engagement
- Analyze data and compile weekly/monthly reports including: engagement, community growth, e-commerce statistics, customer acquisition, etc.
- Work with e-commerce and paid digital marketing to coordinate strategy execution
- Support integrated marketing initiatives in collaboration with PR, partnerships, and digital marketing
Desired Skills and Experience:
- Passion for fashion, social media, content creation, storytelling and analytics-driven decision making
- Entrepreneurial mindset with ability to lead projects independently and cohesively with a team
- Experience leading the creation and implementation of social media content
- Experience growing social media channels and converting followers into customers online and offline
- Ability to work with data to track and report performance
- BA degree in Marketing, Advertising, Communications or a related discipline
- Proficiency across social media channels
- Experience in content production (photo/video) and proficiency in Photoshop
- Prefer a working knowledge of SEO including search keywords and Google Analytics
- 1-3 year’s relevant experience
Job Type: Full-time
To Apply: Please send your resume to email@example.com, subject line Social Media Coordinator.
About Cynthia Rowley
Cynthia Rowley is a leading global lifestyle brand sold in branded collection boutiques, as well as in department, specialty, and online stores worldwide.
The Cynthia Rowley brand currently includes the collection, surf and swim, beauty, jewelry, fragrance, shoes, office supplies, tech accessories, Rowley Eyewear featuring collections for both men and women, handbags, home furnishings, and ROWLEY, a recently launched fitness collection including apparel, bags and fitness accessories.