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We Wore What Is in Hot Water over Allegedly Copying Jewelry Designs [Updated]

Over the weekend, Danielle Bernstein's new jewelry capsule with Lulu DK for Nordstrom came under fire for knocking off indie jewelry brands.
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Photo: @weworewhat/Instagram

Photo: @weworewhat/Instagram

Over the weekend, We Wore What's Danielle Bernstein enthusiastically announced the launch of her exclusive Nordstrom capsule with jewelry designer Lulu de Kwiatkowski of Lulu DK. Unfortunately, her high didn't last long, as various jewelry brands — and the no-mercy fashion trollers at Diet Prada — began calling the mega influencer out for allegedly copying their designs. And what's more, a dumpster fire erupted in the comments section on Nordstrom's Instagram post about the collection, which is set to release on May 9. 

Foundrae, a fine jewelry line that specializes in custom medallion-like chain necklaces, was the first to share its displeasure over Bernstein's designs. The brand shared a post of the blogger modeling her new jewelry with an accompanying caption that read: "This is not Foundrae. This is a costume line that #daniellebernstein of @weworewhat made for Nordstrom with the help of @lulu_dk. All complete copies. Tonight I feel crushed. Danielle came to my house over a year ago to see our jewelry and we let her borrow pieces several times. How is it not personal when you let a person into your home, let them wear your pieces, and then she knocks it off?? It's an abuse of privilege, taking advantage of access. The buyers of Nordstrom also have a responsibility to protect design integrity and their PR team is creating consumer confusion by endorsing her as the designer which is not the truth. Honestly, I want to turn the other cheek but I need to call out when wrong is wrong." 

The brand followed up with a second Instagram post with an image of Bernstein's new collection on the left Foundrae's own pieces that date back to 2015 on the right (see below). In the caption, Foundrae asks users to alert Nordstrom of the product similarities and help to evaluate whether people think this is an infringement on its designs.

Photo: @foundrae/Instagram

Photo: @foundrae/Instagram

Soon after, Instagram's fiercest fashion critic, Diet Prada, was on the case, posting a side-by-side photo of necklaces from Bernstein's new capsule that look strikingly similar to pieces from both Foundrae and jewelry brands Retrouvaí and Bondeye. "@weworewhat, did you miss the memo on social responsibility in 2018?" the caption to the photo reads. "Cuz it seems like your jewelry line with @luludk_lifestyle for @nordstrom is cherry-picked out of your personal jewelry collection. Pieces from hard-working designers who not only shared their work with you, but some even invited you into their homes. Pretty cruddy way to show 'support' for @foundrae, @retrouvai and @bondeyejewelry if you ask us." 

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Bernstein later addressed the remarks through a lengthy apology on her Instagram story (see below). In it, the influencer acknowledged the accusations and said the jewelry line was inspired by a vintage locket that she purchased at a flea market following the passing of her grandfather last year. She goes on to say that this "vicious online campaign" has been "devastating," and that she has never experienced such "malicious hatred" in her life. Bernstein concluded the statement by saying that she has decided to pull a few pieces from the 27-piece collection that have come into question, to demonstrate her "deep respect for the creative communities" she works with. As per the last line in the apology, the capsule will still drop on Wednesday at Nordstrom. 

Photo: screengrab

Photo: screengrab

Fashionista has reached out to Nordstrom for comment and will update this post as any additional information becomes available.

UPDATE, Monday May 7, 3:21 p.m.: A spokesperson from Nordstrom has issued the following statement in response to Fashionista's request for comment: 

“We take situations like this seriously and partnered with Lulu DK and Danielle Bernstein to remove each of the pieces in question. We're excited to offer our customers the chance to shop the rest of the collection on May 9.”

UPDATE, May 11, 3:23 p.m.: Fashion's fiercest critics haven't stepped off the case: On Friday afternoon, Diet Prada posted an Instagram calling out two more small jewelry brands which allegedly had similar designs to those in We Wore What's collaboration with Lulu DK at Nordstrom. In addition, they say Nordstrom is still selling stolen designs from the fine jewelry brand Bagatiba, despite agreeing to remove all the pieces called into question. The captions reads: "These designers spend all their time and money to create beautiful, meaningful product and often don't have the resources to protect their designs or litigate. It's hard to find a solution that pleases all parties, and as of now the offending pieces from the collection are set to be destroyed (could have donated them to a women's charity, but whatever...)." They conclude the post by asking us to "check up on our local @nordstrom and @nordstromrack and make sure they've actually been pulled from the physical stores (not just from online)." 

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