I feel like there's an image of a particular kind of California girl who always has long, perfectly highlighted, beachy waves and tanned skin and only wears gauzy, effortless, light-colored, "Virgin Suicides"-y dresses and is incomprehensibly chill and seems to have no real obligations or pressures in life. And when you move here, there's a feeling of wanting to be that girl, even if it doesn't really align with your job or personality, and there are brands like Dôen that make it easy (if expensive) to at least dress like her, and whose imagery can be very convincing.
I recently bought a pretty little white blouse from the brand that I can wear with jeans and still feel like a normal person, but there's also a dreamy dress by the brand that I can't stop thinking about. Per the website description, it's a "an ultra feminine spring confection in diamond eyelet, with ruffle trim and full fairy tale half sleeves."
I mean, am I the sort of person who buys something with "full fairy tale" right there in the description? If I put this dress on, would it feel natural or like I'm dressing up in a costume? It's so pretty though, and might be good for special occasions. I may just have to buy it, try it and see if I still feel like myself.
Dôen Sol Dress, $305, available at Dôen