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Must Read: Gucci Launches New Campaign Starring Tippi Hedren, Britain's Royal #Brand Is Stronger Than Ever

Plus, Grace Elizabeth is the newest face of Estée Lauder.
Tippi Hedren for Gucci. Photo: Colin Dodgson/Gucci

Tippi Hedren for Gucci. Photo: Colin Dodgson/Gucci

These are the stories making headlines in fashion on Tuesday.

Gucci launches new campaign starring Tippi Hedren
Gucci has tapped house favorite Dakota Johnson's grandmother and former Alfred Hitchcock muse Tippi Hedren to star in its new timepieces and jewelry campaign. In the Colin Dodgson-lensed ads, Hedren plays a mysterious fortune teller seated in a richly decorated room practicing the art of palmistry while showing off a finger and wrist full of gilded Gucci pieces. {Fashionista inbox} 

Britain's royal #brand is stronger than ever 
Meghan Markle isn't the only Buckingham Palace frequenter with the power to move ridiculous amounts of merchandise: The entire aristocratic clan — from Queen Elizabeth down to the newly-born Prince Louis — is proving to be more cash-generative than ever before. According to Rita Clifton, a branding and advertising expert, the royal family is increasingly embracing brand names and welcoming the spotlight, which has given them an estimated worth of more than $60 billion. {WWD

Grace Elizabeth is the newest face of Estée Lauder 
Grace Elizabeth is only 21, but she's already reached significant model milestones: She's walked the Victoria's Secret Fashion Show, she's scored a number of international Vogue covers and she's just been announced as the newest face of Estée Lauder. The Florida native took to Instagram on Tuesday morning to announce the news that she'll join the supermodel likes of Karlie Kloss, Joan Smalls and Kendall Jenner as a part of Estée Lauder's beautiful family. {@lovegrace_e/Instagram} 

Models Fei Fei Sun, Fernanda Ly and Soo Joo Park cover Allure's June hair issue 
Allure's June issue is all about hair. So, to celebrate, the beauty magazine enlisted three top models — Fei Fei Sun, Fernanda Ly and Soo Joo Park — to star on its cover to reflect on how their signature hairstyles represent Asian and Asian-American heritage in the industry. You can view all three covers in the gallery below. {Allure

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The Japanese fashion school that inspires students to find their own creative voice 
Coconogacco, a Tokyo-based fashion school founded by Yoshikazu Yamagata in 2008, wants its students to think freely and more adventurously in terms of idea generation and experimentation. "Yamagata [encourages] creative liberation and his alternative philosophy has unleashed a new class of designers that wouldn't come from more established schools like Bunka or Vantan," said former student Tiffany Godoy to Business of Fashion. Coconogacco has helped produce some of the most exciting names coming out of Japan, many of whom have been shortlisted for the LVMH Prize — the next Rei Kawakubo, perhaps? {Business of Fashion

Belgian billionaire to sell stake in Burberry 
Albert Frere, the richest man in Belgium, has cashed in on his British investment: The billionaire offloaded his 6.6 percent holding in Burberry, which was held through his investment vehicle Groupe Bruxelles Lambert. According to Reuters, Frere has decided to sell his entire stake after "a period of management upheaval at the British fashion house." {Reuters

Inside the global influencer economy, part two 
In part two of Business of Fashion's series on the global influencer economy, writer Robb Young examines trust in the era of fake news, why credibility trumps celebrity and the importance of localized marketing. {Business of Fashion

Meet the Air Force employee who doubles as a YouTube beauty star
Jahkara Smith, otherwise known as Sailor J to her YouTube fans, is a 21-year-old Air Force employee who does makeup tutorials while providing satirical commentary on our patriarchal society. She's taken on the role of an amateur beauty influencer, but her videos do far more than advise on proper contouring techniques; they also tackle issues of sexism. {The New York Times

New exhibition in London contains rare archival pieces from Alexander McQueen and John Galliano 
A new exhibition at London's Fashion Space Gallery, titled "Inside Arc," contains a number of rare and little-seen pieces, mainly by Alexander McQueen and John Galliano. The items come from designer Jennefer Osterhoudt's personal collection of garments and accessories that she amassed while working alongside the designers in Paris in the 1990s and early 2000s. {Dazed

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