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Must Read: Ganni Launches E-Commerce in the U.S., Macy's Acquires New York Concept Shop Story

Plus, fashion has a lack of diversity on the business side.
"Have a Honey Holiday" campaign. Photo: Courtesy of Ganni 

"Have a Honey Holiday" campaign. Photo: Courtesy of Ganni 

These are the stories making headlines in fashion on Wednesday.

Ganni launches e-commerce in the U.S.
Instagram-favorite label Ganni is taking its flouncy dresses and delicate lace fabrics to North America with the launch of its U.S. e-commerce site. To celebrate, Ganni will debut an exclusive summer collection on May 7 entitled, "Have a Honey Holiday," consisting of 29 ready-to-wear pieces. The U.S. entry will be the Danish brand's first non-European addition and marks a significant milestone in the company's growth strategy. You can view the campaign for Ganni's exclusive summer line below. {Fashionista Inbox} 

Macy's acquires New York concept shop Story
On Wednesday, Macy's announced that it has purchased Story, a New York-based concept shop, and that is has tapped the retailer's founder, Rachel Shechtman, to serve as its brand experience officer. "Rachel is a unique and innovative voice in retail, and we are thrilled to have the Story team join the Macy's family," said Jeff Gennette, chief executive officer and chairman of Macy's Inc. in a statement to WWD. "Bringing Rachel's perspective to the table will help create more enriched and engaging in-store experiences and brand activations." {WWD

Fashion has a lack of diversity on the business side
We pay a lot of attention to the lack of diversity on the runways and on magazine covers, but we focus less on the racial and gender compositions on the business side of fashion. In a new piece for Business of Fashion, Chantal Fernandez examined the 15 largest public companies in fashion — from LVMH to Adidas — and found that the vast majority (73 percent) are led by white male chief executives. {Business of Fashion

Meet the only Roman Catholic nuns who worship in pink habits
In preparation for Monday's Met Gala, Vogue is introducing us to some fashionable worshippers. Among the fancifully decked-out divine, are "The Pink Sisters," a group of Roman Catholic nuns stationed at a Philadelphia Church who worship in bright pink habits. {Vogue

Stadium Goods joins Farfetch's e-commerce marketplace 
On Wednesday, Stadium Goods announced that it will expand its global reach and solidify its place in the luxury market by joining Farfetch's e-commerce platform. Farfetch customers will now be able to shop from a wide assortment of sought-after sneakers and streetwear brands that previously only lived on the Stadium Goods site. {Fashionista Inbox} 

Away travels to Europe with a new collaboration series 
Away, makers of luggage designed for chic jet-setters, is traveling overseas to Europe. To celebrate its arrival, Away will host a series of pop-ups in London, Milan, Berlin, Copenhagen and Paris. The brand will also introduce a collection in collaboration with local influencers and prominent fashion people including Margherita Missoni, Julia Restoin Roitfeld, Pernille Teisbaek and more. {WWD

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Brands should diversify their sales strategies to better align with retailer needs 
A new report from NuOrder, a B2B e-commerce platform research firm that specializes on the wholesale channel, revealed brands have sales strategies that don't meet the needs of their retailers. For instance, the survey indicated that 26 percent of brands said they concentrate on in-season orders, while 49 percent try to secure as many orders as possible in the pre-season. Retailers, however, prefer in-season ordering, so they have a better idea of what customers want to buy. {WWD

Laverne Cox teamed up with Land of Distraction on a campaign for The United State of Women Summit
Laverne Cox stars in a campaign for Land of Distraction, where she sports two exclusive T-shirts designed for The United State of Women Summit taking place this Saturday in LA. The tees come in a crisp white crewneck style with a bold font that reads "Land of Equality" and "Barriers Were Meant To Be Broken." Priced at $40, for every T-shirt purchased, Land of distraction will donate 100 percent of the proceeds to The United State of Women as well as $1 donation match up to $25,000 for every post shared on social media using #LANDofdistraction and #StateOfWomen. {Fashionista Inbox} 

Laverne Cox in a Land of Distraction T-shirt. Photo: Ben Cope 

Laverne Cox in a Land of Distraction T-shirt. Photo: Ben Cope 

Condé Nast reveals plans to attract younger generation at its NewFronts presentation
At Condé Nast's annual NewFronts presentation, the publisher talked beefing up its video offerings and expanding its OTT distribution by launching dedicated channels for Wired, Bon Appétit and GQ. The company also revealed that it has 60 digital video pilots in the works designed to appeal to millennials and Generation Z. {WWD

Estée Lauder reported strong financial results for its third quarter 
On Wednesday, Estée Lauder reported impressive sales numbers for its third quarter: The company achieved net sales of $3.37 billion, an increase of 18 percent from the prior-year quarter, and net earnings rose 25 percent to $372 million. Chief executive officer Fabrizio Freda attributed Lauder's gains to growth in Asia, travel retail and online. {WWD

Barneys New York launches new podcast
On Wednesday, Barneys New York announced the launch of its first-ever podcast, which will hold discussions with some of today's most dynamic creatives, including poet Cleo Wade, designer Rick Owens, celebrity hair stylist Sally Hershberger and Chief Content Officer of Teen Vogue and Them Phillip Picardi. The eight-episode season premieres on May 2 and will air weekly on Wednesdays. {Fashionista Inbox}

L'Oréal purchases South Korea's Stylenanda
L'Oréal has made its first major K-beauty purchase with the acquisition of 100 percent of Nanda Co. Ltd., the South Korean lifestyle makeup and fashion company founded by Kim So-Hee in Seoul in 2004. Last year, Nanda, which includes the millennial favorite Stylenanda makeup line, generated an impressive 127 million euros in sales. "With this acquisition, L'Oréal Korea will substantially reinforce its presence in the accessible makeup market," said Yann Le Bourdon, president of L'Oréal Korea in a statement to WWD. "We are very proud to welcome the group's first Korean beauty brand and contribute to [bringing] Korean beauty and style to the rest of the world." {WWD

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