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Purple Is Hiring A VP of Digital In New York, NY

The leading Lifestyle communications agency, Purple are global specialists with a combined expertise and range of services that is a unique within the market.

The leading Lifestyle communications agency, Purple are global specialists with a combined expertise and range of services that is a unique within the market.

Creative, culturally connected a driven, we align business ambition and cultural energy for commercial success.

We are independent in philosophy, attitude and operation. Offering both a boutique and in-house approach, individually tailored to the client’s business objectives.

We work with leading international brands and next generation of ground breaking talent across fashion, beauty, music, lifestyle and property.

We are Global. We service our clients internationally from offices in London, New York and LA, working collaboratively as one team to represent your brand globally.


  • New business opportunity management: as VP of Digital you will work with the Business Development team and Campaign Directors to ensure all new business opportunities across the wider agency and contact base can be identified, pursued and allocated across the Digital practice as required.
  • Department vision, projections and KPIs: responsible for building digital practice and working with the Directors to agree a vision for the practice alongside projects and KPIs.
  • Key client strategy and approach: for key client development and approach, you will work alongside necessary wider team members to ensure necessary documents are delivered to the highest possible standard.
  • Creative campaign development & oversight: on any new projects and projects above 75k, you should be informed of key activity/events and attend meetings to ensure expectations are being met.
  • Client growth and opportunity development: developing relationships with key decision makers in both digital and non-digital clients across the agency so as to establish the agency with a capable digital offering.
  • Team management, capabilities & efficiency: managing overall practice performance from individual personal development , client performance and financial growth.
  • Financial income & oversight: measuring financial performance of the department vs. projections – implementing necessary measures to ensure targets are met.


  • Leadership
  • Self starter
  • Strong strategic mind
  • Business development and growth
  • Commercial awareness and driver
  • Process driver & implentor
  • Digital knowledge & expertise
  • Relationship-builder (internally and with clients)
  • Strong presenter
  • Creativity
  • Proactive problem solver
  • Ability to perform under pressure
  • Business development and growth
  • Commercial awareness and driver
  • Attention to detail
  • Relationship-builder (internal & external)
  • Presentation skills
  • Ability to perform under pressure
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Desired areas of expertise and experience within practice

  • Digital advertising
  • Social media
  • Web and app development and/or project management
  • Analytics & insights
  • Data analysis
  • Digital tools (analytics and process)
  • Online marketing & brand marketing
  • Digital storytelling
  • Project management of social first content


  • You will be growing the practice across existing key clients as well as bringing in new large scale digital opportunities
  • You will have implemented the necessary process and templates to ensure all work is delivered to the highest standard
  • You will be considered as a digital expert within the wider business with teams calling upon you to help highlight and lead opportunities
  • You will have developed a number of strong relationships at Marketing Director level and above
  • You will have developed an integrated agency culture that permeates all layers of a creative communications agency


  • Candidates should apply in writing with a covering letter highlighting your relevant experience for this role, attaching your CV and email to PLEASE MAKE THE SUBJECT OF YOUR EMAIL: VP OF DIGITAL
  • Candidates must be eligible to live and work in the US

Based in SoHo, New York, with full service offices in London and Los Angeles, Purple represents a variety of brands across different areas of expertise including Beauty, Fashion, Lifestyle, and Hospitality. Purple is independent in philosophy, attitude and operation – offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset.

Purple’s services cover press relations, editorial procurement, product placement and high profile event management.

For more information, please visit