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Must Read: Serena Williams Covers 'Harper's Bazaar UK,' Layoffs Hit 'Vogue' as Condé Nast Cuts Continue

Plus, Moda Operandi adds menswear.
Photo: @serenawilliams/Instagram

Photo: @serenawilliams/Instagram

These are the stories making headlines in fashion on Wednesday.

Serena Williams covers the July issue of Harper's Bazaar UK
Serena Williams stars on the July cover of Harper's Bazaar UK looking like the summery, beachside goddess we all aspire to be. The tennis star, role model and royal wedding attendee looks confident, strong and naturally radiant, with her — for lack of a better description — banging body outfitted in a simple black one-piece. {@serenawilliams/Instagram} 

Layoffs hit Vogue as Condé Nast cuts continue 
Eight people — including the "director of communications and a senior market editor" — have been laid off from Vogue, according to sources close to the magazine. The layoffs follow industry-wide whisperings that Anna Wintour's exit from the fashion publication is near. But also, the departures come amidst Condé Nast's wider reorganization plan that involves cutting overhead costs and streamlining its staff by sharing resources across titles. {Business of Fashion

Moda Operandi adds menswear
Moda Operandi is the latest company to dip its toes into the growing men's market: the e-commerce company announced Wednesday that it plans to expand into menswear as a way to support its international expansion plans. Starting June 22, shoppers will have the option to pre-order the men's Spring 2019 collections from up to 50 brands, as well as shop its in-season offering from the Pre-Fall and Fall 2018 collections. {Business of Fashion

Rosie Huntington-Whiteley has launched a beauty site
Rosie Huntington-Whiteley, the model, actress and former Victoria's Secret stalwart, announced the launch of her new beauty site, Rose Inc., via Instagram on Tuesday. According to an introductory post, the site aims to share the behind-the-scenes tips and tricks she and her pretty pals have learned after years of sitting in the makeup chair. {@rosiehw/Instagram} 

A lipstick's journey from start-up to mark-up
Why do some lipsticks cost $7 while others cost $63? On Racked, Cheryl Wischhover seeks to find answers and shed some light on the not-so-transparent beauty industry by following a new start-up company's journey from start — raising the initial funds necessary to launch a makeup brand — to finish — working on production and packaging. {Racked

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Opening Ceremony laid off nearly two dozen employees
Opening Ceremony laid off 23 employees last week, including some of its design staff. In a statement to WWD, co-founder Carol Lim said they are trying to "streamline and be smart" and take the right steps to "ensure the future" of the business. "It was something we felt was actually right for the business," she continued. "We wanted to remain nimble and productive and do something from a position of strength." {WWD

Social media has significantly elevated Gucci and Louis Vuitton's appeal 
Social media has become a pivotal way of rejuvenating heritage brands, such as Gucci and Louis Vuitton. A new report by WPP's marketing and brand consultancy firm Kantar Millward Brown suggests that the embrace of Instagram has significantly elevated these brands' appeal: the rankings reveal Gucci grew its annual brand value — calculated by consumer brand perception and financial data — by 66 percent, while Louis Vuitton boasted a 41 percent growth. {WWD

How denim brands can stay relevant 
Remember a time when tight, Spandex-y jeans reigned supreme? Fittingly called "jeggings," they were a lovely hybrid between leggings and denim. But the super-skinny tide passed — as did the bedazzled pocket craze — and a wave of looser, more vintage-looking denim quickly became the "It" jeans. So, how does a premium denim brand maintain relevance and a steady cash flow when jeans of the moment have an inherently limited lifespan linked to the zeitgeist? Business of Fashion weighs in. {Business of Fashion

Jessica Alba fronts InStyle's July issue
Jessica Alba, the actress who blew us away with her booty-shaking role in the film "Honey" and founder of Honest Company, fronts InStyle's latest cover. Inside the issue, Alba sat down with editor-in-chief Laura Brown to talk parenting, representing Latinas and what it really takes to sell a magazine. {InStyle

Jessica Alba on the July cover of "InStyle." Photo: Anthony Maule

Jessica Alba on the July cover of "InStyle." Photo: Anthony Maule

Serena Williams launched a line of clothes designed to empower women
On Wednesday, Serena Williams unveiled her first fashion collection, dubbed "Serena," designed for women of all ages. With accessible prices ranging from $35 to $250, the line consists of dresses, denim, jackets, jogger wear, tailored pieces and more. The first curated 12-piece capsule (which you can browse in the gallery below) is available now in limited quantities online, while additional drops will be released throughout the summer and fall. {Fashionista inbox}

Fashion assistant arrested for stealing more than $50,000 from Grace Coddington
Yvonne Bannigan, a former Vogue staffer and Grace Coddington's assistant, has been arrested and charged with stealing more than $50,000 from the creative director. According to The Post, Bannigan racked up a bill of $53,564 in unauthorized purchases on the iconic red-haired editor's credit card. But wait, there's more: She's also accused of selling Coddington's personal property to The RealReal and keeping the commission for herself. Grifting, so hot right now. {The Post

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