Must Read: A First Look at the Ikea x Virgil Abloh Collaboration, Kim Kardashian West on Her Beauty Empire

Plus, Tiffany & Co. reveals Reed Krakoff's first jewelry collection.
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Photo: @ikeausa/Instagram

Photo: @ikeausa/Instagram

These are the stories making headlines in fashion on Tuesday.

A first look at Ikea's Virgil Abloh collaboration  
Ikea has finally unveiled products from its highly-anticipated collaboration with Virgil Abloh. Dubbed "Markerad," the millennial-focused collection features a lineup of home goods — from door stops to ironic rugs — that fuse the Swedish furniture brand's minimalist designs with Abloh's signature, quotation-enclosed Off-White aesthetic. {Hypebeast

Kim Kardashian West on her rise to fame and her beauty empire 
Kim Kardashian West spoke on Business of Fashion's latest podcast about her rise to fame and how she's used social media to promote both herself as a brand and her burgeoning beauty business. The reality star and entrepreneur also hinted at some beauty projects she's got up her sleeve. You can listen to the full podcast here. {Business of Fashion

Tiffany & Co. reveals Reed Krakoff's first jewelry collection
On Tuesday, Tiffany & Co. released Paper Flowers, the first fine and high jewelry collection designed by its newly-appointed chief artistic officer, Reed Krakoff. The former Coach mastermind utilized platinum, diamonds and tanzanite to create jewelry pieces inspired by flower petals that are cut from paper and pinned together at the center. {WWD}

How brands are using WeChat's mini-programs 
Mini-programs are sub-applications on WeChat, a Chinese multi-purpose messaging, social media and mobile payment app. In a new piece for Business of Fashion, Zoe Suen examines how brands are using these mini-programs to build viral and hyper-social e-commerce experiences and even drive foot traffic into physical stores. {Business of Fashion

Fast fashion goes green with unconventional materials
Both Zara's parent company Inditex and H&M are developing recycling technologies and innovative textiles to reduce the environmental burden of throwaway clothes. Both companies have experimented with unconventional materials and fabrics made from mushroom roots, algae and field waste from flax, banana and pineapple plantations. {Bloomberg

The rental business hits fashion 
Because millennials have a mindset that favors experiences over ownership, and because consumers are increasingly jumping at the opportunity to borrow for a small price instead of buying (think Uber for clothes), rentals are on the rise. According to WWD, a recent study by Accenture and the World Economic Forum valued the rental and used goods market at $1.8 trillion, while rental companies, such as Switch and Style Lend, say their customer bases and business are rapidly expanding. {WWD

Saks Fifth Avenue collaborated with Vogue and the Met on a special window installation
Saks Fifth Avenue is hosting a window installation, created by Vogue, at its Fifth Avenue New York flagship from April 30 to May 8, in celebration of the Met's upcoming "Heavenly Bodies: Fashion and the Catholic Imagination" exhibition. Each window display will include designer archival collection pieces set against backdrops inspired by the many acclaimed, ecclesiastical pieces of artwork housed at the museum. {Fashionista inbox} 

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