With Masayuki Ino's LVMH Prize Win, Streetwear Continues to Dominate the Fashion Industry

Ino's brand Doublet will receive 300,000 euros.
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Doublet designer Masayuki Ino. Photo: Courtesy LVMH

Doublet designer Masayuki Ino. Photo: Courtesy LVMH

In case you were wondering if fashion had hit peak streetwear yet, consider this: The winner of the 2018 LVMH Prize, taking home 300,000 euros (about $370,000 at current exchange) and a year of mentorship from LVMH designers, is Masayuki Ino, the Japanese designer behind the streetwear brand Doublet.

Doublet beat out brands like Charles Jeffery Loverboy, Eckhaus Latta and Matthew Adams Dolan to join an impressive list of past winners, including Marques'Almeida, Thomas Tait, Grace Wales Bonner and Marine Serre. Ino's win is even more impressive when you take into consideration the fact that LVMH could only narrow the pool of finalists down to nine brands, rather than the standard eight, because there was so much promising talent. 

Alanna Arrington in a Doublet look. Photo: @_doublet_/Instagram

Alanna Arrington in a Doublet look. Photo: @_doublet_/Instagram

It's certainly been a big week for streetwear, with Barneys New York bringing "The Drop" to Los Angeles over the weekend and Supreme's James Jebbia taking home the 2018 CFDA Award for Menswear on Monday. But Ino isn't jumping on a trend; he founded Doublet back in 2012, with artist Takashi Murakami serving as pattern-maker. The brand quickly won the 2013 Tokyo New Designer Fashion Award, and also took home the 2017 Tokyo Fashion Award.

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