Gucci may be fashion's current shining star, with a seemingly unstoppable sales growth projected to soon hit 10 billion euros, but it still has a long way to go if it wants to catch up with industry stalwart Christian Dior.
On Friday, Forbes released its annual Global 2000 list of the world's largest public companies, and reported that Dior is still the world's biggest luxury brand, raking in a "record-breaking" 44 billion euros ($49 billion) just last year. Investors helped drive that growth, "bidding the stock up by some 75 percent," according to Forbes. They clearly aren't concerned by the hit-and-miss reviews of collections from Creative Director Maria Grazia Chiuri or worried whether the influencer bubble might burst — they just see dollar signs. Of course, Dior's numbers were likely bolstered by the fact that parent company LVMH bought the couture business and remaining shares for $13 billion in April 2017, bringing the brand totally under its control.
That $49 billion was enough to land Dior the 150th spot on the list; other fashion brands that made the top 500 include Zara (289th), Nike (344th), Kering (349th) and Adidas (457th). Meanwhile, U.S. groups like L Brands, Tapestry and Michael Kors have all dropped by some 200 spots since last year, landing them in the bottom half of the group.