Derek Blasberg, man of many jobs, has a snazzy new role for which he'll need to update his decked-out résumé: On Monday, YouTube announced that it's forming a brand-new fashion and beauty partnerships division, which Blasberg has been tapped to lead.
Per Business of Fashion, Blasberg will reportedly be tasked with building out YouTube's industry-adjacent relationships, be it with brands or personalities, to use the platform "more often, more effectively." He will be based in New York and report to YouTube's Vice President of Content Partnerships Kelly Merryman, who also oversees similar divisions for news, sports, television, gaming and more; additionally, YouTube has a division for fashion and beauty influencers, which will remain separate from Blasberg's responsibilities. After two years, Blasberg will step down from his role as host of CNN International's CNN Style to head to YouTube full-time, but will, however, stay on board at Vanity Editor as a contributing editor, a title he's held since 2015.
The Business of Fashion report quickly compared Blasberg's position to that of Eva Chen, who joined Instagram as head of fashion partnerships in 2015, following her tenure as editor-in-chief of Lucky. The timing of Blasberg's hire is, certainly, interesting, with Instagram launching its own long-form video component, and YouTube competitor, IGTV just last week.
With YouTube's fashion and beauty partnerships presumably serving a similar purpose as the department that's currently under Chen at Instagram, it's worth asking whether this will be a position we'll continue to see cropping up across additional tech behemoths, especially as the field continues to intersect with fashion. In a tweet, Amy Odell, former editor of Cosmopolitan.com, compared the roles held by Chen and Blasberg to the new editors-in-chief — "and unlike 2018 EICs," noted Odell, "probably come with a black car budget."
Note: This story has been updated from its original version to include confirmation from YouTube.