Must Read: Gucci Expects Sales to Grow at Twice the Pace of the Luxury Market, Why Publishers Should Stop Acting as Ad Agencies

Plus, Sotheby's to auction off Pierre Bergé's personal possessions.
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These are the stories making headlines in fashion on Thursday.

Gucci expects sales to grow at twice the pace of the luxury market 
Money doesn't grow on trees, but it does seem to grow off of Gucci's Alessandro Michele: Kering's cash cow said Thursday that it expects sales to grow at twice the pace of the luxury market in the coming years — and for revenue to eventually reach 10 billion euros. To achieve this goal, the Italian fashion house said it will continue to invest in e-commerce. {Business of Fashion

Why publishers should stop acting as ad agencies 
Amy Odell doesn't think brands should buy overpriced white label content from a publisher. Instead, she argues brands should hire in-house content creators with experience in digital media, because she says you'll "get a better product when it's made by the people who live and breathe your brand, rather than an agency or studio who has to try to serve dozens of brands." As for publishers trying to make an extra buck by acting like an ad agency, she advises to experiment with alternative revenue streams. {Business of Fashion

Sotheby's to auction off Pierre Bergé's personal possessions
Beginning this fall, Sotheby's and Pierre Bergé & Associés will sell off hundreds of items spanning from Antiquity to modern art taken from Pierre Bergé's homes in Paris, Normandy, Provence and Morocco. A significant portion of the proceeds from sales will benefit the Fondation Pierre Bergé – Yves Saint Laurent and the Fondation Jardin Majorelle in Marrakech. {WWD

Meet the twins behind the first luxury durag label 
Twins Dynasty and Soull Ogun are the designers behind the Brooklyn-based clothing and accessories brand L'Enchanteur. The duo created a line of finely constructed garments, jewelry and high-quality durags that draw inspiration from their upbringing in the diverse Flatbush neighborhood. The durags have garnered special attention, as the caps come in silk, denim and a wide array of prints {i-D

Repetto Studio launches new video series 
Repetto, the famed French shoe brand best known for its ballet slippers, opened a concept space called Repetto Studio in New York that will host dance classes and events. To spread the word, the brand is producing a video series starring different dancers and creatives to capture their relationship with movement and dance. The first of which is launching this week and features former dancer turned skateboarder. This video will be screened at Repetto Studio this week. {Fashionista Inbox} 

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