HL Group Is Hiring An Account Director, Fashion In New York, NY
HL Group specializes in marketing and communications strategies across fashion, beauty, lifestyle, design, spirits and travel industries.
A fast-growing, dynamic New York-based Communications, PR, and Marketing Consulting firm , HL Group seeks an Account Director to work on a team serving women’s, men’s and lifestyle fashion brands. The firm specializes in marketing and communications strategies across fashion, beauty, lifestyle, design, spirits and travel industries.
ROLE & RESPONSIBILITIES
- Lead strategic product placement, features and news stories in national and key regional magazines, newspapers, TV and online media outlets.
- Work closely with supervisor to develop and execute communications strategies while developing story angles and writing of press materials
- Maintain and strengthen editor relationships. Secure opportunities for clients including speaking engagements, sponsorship opportunities, award submissions, etc.
- Lead management of press events to support seasonal launches, collections, and other brand introductions
- Lead Client Calls - Interface with key client executives and marketing/PR point-of-contacts
- Interact with firm’s AVPs and VPs to solicit brand- and industry-specific expertise
- Develop and maintain a voice of authority with clients and peers alike
- Take on a lead role in NYFW and special event support securing media coverage and attendance for shows and presentations while overseeing list development, RSVP management and seating charts
- Manage team of Senior Managers, Managers, Coordinators and Assistants, overseeing day to day client activity
QUALIFICATIONS
- Minimum five years of relevant experience on either the agency or client side, with proven experience securing product placement, features, and news stories for clients and/or brands
- Relationships within the fashion/lifestyle media (specifically market/ features editors and directors) on both a national and regional level
- Exceptional interpersonal, networking, and verbal/written communications skills
- Ability to handle multiple projects simultaneously in a high-energy, fast-paced environment
- Experience with broadcast booking and relationships with industry influencers a plus
- Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
- Exhibiting strong writing, communication and presentation skills to effectively articulate ideas to clients, agency and colleagues
- Proficient in Microsoft Outlook, Word, Excel, and PowerPoint
To Apply: Please send your resume to resumes@hlgrp.com, subject line Account Director.
