Ah, summertime. For three magical months each year, we're blessed with long days that fade into hazy nights, plentiful opportunities for beachside jaunts, a foolproof excuse to start drinking rosé (or tequila) before noon, a healthy, golden glow on our skin and, of course, the chance to be extremely extra on social media.
We're willing to bet that, as soon at Coachella rolled around in April, your Instagram feed transformed into an endless scroll of pretty people on vacation — Tulum, Positano, Monaco, Miami — wearing statement swimsuits, that pair of Adam Selman x Le Specs sunglasses and sundresses that are equal parts diaphanous and photogenic. (In some cases, models and influencers will forgo bathing suit tops altogether, opting to pose for a cheeky, yet tasteful semi-nude shot.) While some warm weather Insta-clichés, like colorful pool floats and tropical tiki drinks, are the same year after year, each summer offers up a new high-fashion item that style stars can use to flex on the 'gram. This year, that item is proving to be the impossibly giant straw hat from Jacquemus's Spring 2018 "La Bomba" collection which debuted in Paris back in February.
Designer Simon Porte Jacquemus is an industry insider favorite, with his minimal, draped and twisted lightweight dresses steadily growing in ubiquity. But his "Le Grand Chapeau Bomba," which retailed for $770 before widely selling out, has become this summer's early Instabait frontrunner. Not only is it a prop that can give even the most basic of photographs an editorial feel, it's large enough to offer ample protection from the sun, which definitely helps to justify the investment.
Thanks to its size and flexibility, the styling possibilities are endless! Bella Hadid opted to wear hers in lieu of clothes, and on a recent trip with Net-a-Porter, Evangelie Smyrniotaki (better known as @styleheroine) casually posed in front of some palm trees at a luxury resort in Mexico.
Denni Elias decided to bring hers onto a cliff for an impressive #content opportunity.
More cliffs! But what she really wanted you to notice was the hat.
Ceramics are hot right now, but not as hot as this Jacquemus hat.
How do you level up a photo of yourself on a fancy boat in the middle of some crystal blue waters? With a $770 hat, of course.
And for the bride who's angling for a Vogue Weddings feature, the straw hat is a smart alternative to a traditional veil.
It's only mid-June and the fashion set has barely started setting out on proper holiday, but we're warning you: The Jacquemus takeover has only just begun. Watch out all-over Fendi logos — you've got a new competitor in the race for total Instagram domination.