By now, we've established that lip gloss is back with a vengeance and better than ever. The new crop of 2018 formulas offer up all of the glint-y shine of glosses past, minus that not-so-appealing hair-sticking, tar-like feel. And while many of the newer glosses feature innovative formulas, one from Marc Jacobs Beauty takes that to a whole other level. And it's the most excited I've been about a lip product in years. (With the exception of, like, every Pat McGrath Labs launch, that is.)
Upon first glance at the closed tube, the Marc Jacobs Beauty Enamored Hydrating Lip Gloss Stick appears to be a fairly standard lip gloss: I expected to open it up and discover a typical liquid-gel and a doe-foot applicator. But then, siiiiike! It's actually a solid lipstick-like bullet, complete with a click-y swivel and everything. Then I was like, oh, okay, I guess this is just a tinted lip balm? And then, sike again! Immediately upon contact with my lips, it melted into exactly that liquid-gel texture I was expecting, delivering the pretty glaze and shimmer you only get from a gloss. But it still feels a lot like a balm, by which I mean moisturizing, cushiony and not at all sticky.
The color payoff is pretty impressive, too, and while there's not really a hue in the eight-shade range I don't like, my favorite is Sugar Sugar (shown above) — a rosy beige with pale gold shimmer that reads as a slightly amped-up nude on me.
Marc Jacobs Beauty Enamored Hydrating Lip Gloss Stick, $28, available here.
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