Must Read: How Designer Beauty Lines Are Competing With Influencers, Nike Earnings Beat Analyst Expectations

Plus, Paris Couture Week promises to be one for the books.
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These are the stories making headlines in fashion on Friday.

How designer beauty lines are competing with influencers 
Our digital-first world has changed the business of beauty, prompting influencer-linked beauty lines by the likes of Kylie Jenner and Huda Kattan, to drive huge consumer excitement. And yet, designer beauty lines are still generating huge volumes of sales, thanks in part to their licensing deals with big-name fashion brands. {Business of Fashion

Nike earnings beat analyst expectations 
After three consecutive quarters of disappointing revenue losses, Nike's earnings are back up, beating analyst expectations. The sportswear giant's sales rose 3 percent in North America, a sign that the company's new products are catching on with U.S. shoppers. There was also a significant growth in sales overseas. {Business of Fashion

Paris Couture Week promises to be one for the books
While Americans are busting out their stars and stripes in celebration of the Fourth of July, the French are breaking out their most exclusive made-to-order clothing, ornate jewelry and shoes in preparation for the Haute Couture presentations in Paris. According to WWD, the upcoming Couture shows will be one for the books, thanks to a packed schedule, new venues, anniversary collections and exciting collaborations. {WWD

How LVMH is transforming to appeal to the next generation 
LVMH has undergone numerous changes in the last year to shed its stuffy, European-only layer: The luxury conglomerate has shaken up its ranks of managers and designers, rolled out new e-commerce platforms and launched a makeup line with Rihanna. It's also started focusing on young entrepreneurs and supporting startups. All of these changes have to do with the company trying to make its brands increasingly relevant to a generation of consumers who are more excited by Instagram and sneakers than elaborate editorials in Vogue. {Business of Fashion

Where does fashion week go now that streetwear is the norm?
Louis Vuitton's appointment of Virgil Abloh is a signal to the fashion world that the runway is ready to embrace the street. But now that streetwear is the norm and outsiders are the insiders, what happens to the legacy houses, iconic designers and Fashion Week? Highsnobiety's digital fashion editor weighs in. {Highsnobiety

How product packaging became customer bait
Since we are more likely to discover new brands via our social feeds than on a trip to a nearly-extinct mall, packaging has become a prime means of drawing customers in. The plastic or paper coverings that were once considered a utility now act as a digital storefront for e-commerce brands. "It's a central component of product development, rather than a secondary afterthought, and it can enhance the user experience and communicate the personality of products," writes Emma Sandler for Glossy. As such, indie brands are increasingly tying themselves to packaging. {Glossy

Ikea's design head on partnering with Adidas and Off-White
Millennials have always flocked to Ikea for its affordable apartment furnishings, but now that the Swedish purveyor of $30 shelves has teamed up with the fashionable likes of Off-White, it has solidified its place as a genuine creative powerhouse with an undeniable influence on homes around the world. Marcus Engman, Ikea's head of design and the man behind all its cool fashion collaborations, sat down with Highsnobiety to talk about working with Virgil Abloh and the retailer's upcoming partnership with Adidas. {Highsnobiety

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