Must Read: Nike Collaborates With Virgil Abloh and Kim Jones, Marni's Carolina Castiglioni Is Launching a New Fashion Brand

Plus, a first look at Kanye West's new merch.
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Nike x Off-White "Football, Mon Amour" collection. Photo: Courtesy 

Nike x Off-White "Football, Mon Amour" collection. Photo: Courtesy 

These are the stories making headlines in fashion on Friday. 

Nike collaborates with Virgil Abloh and Kim Jones to celebrate the World Cup
Nike is unveiling two soccer collaborations — one with Virgil Abloh and the other with Kim Jones — in celebration of this year's World Cup. Both designers have ties to the sport and have teamed up with the sportswear giant to re-interpret classic soccer uniforms. The Kim Jones collection (see campaign below) goes on sale on June 7 and Abloh's (see campaign above) hits stores on June 14. {Fashionista inbox} 

Nike x Kim Jones "Football Reimagined" collection. Photo: Courtesy

Nike x Kim Jones "Football Reimagined" collection. Photo: Courtesy

Marni's Carolina Castiglioni is launching a new fashion brand
Carolina Castiglioni, the daughter of Marni founder Consuelo Castiglioni and the former director of special products at the Italian house, is launching her own fashion label called Plan C. She will present her first collection in June for the Spring 2019 season, after which the brand will follow a bi-annual collection format. This new sartorial endeavor is a family affair, with her father serving as chief executive officer and her brother as operations director. Plus, the designer will set up shop at a family-owned location that was passed down from her great grandmother. {Vogue UK

A first look at Kanye West's new merch
Kanye West held a listening party for his new album in Wyoming and gifted all his hand-picked attendees with some commemorative merch. Made in collaboration with Bravado, the merch set is a three-piece range of safety orange-hued hoodies decorated with snow-covered mountain imagery and haphazard font. {Hypebeast

Bridget Foley on Sunday shows
Bridget Foley is not having Sunday shows, especially when they are scheduled at the last minute. But who can blame her? Sundays are reserved for binge-watching Netflix, miscellaneous errands and making sure your life is in check before Monday rolls around and kicks us in the face. Unfortunately, however, the CFDA has decided to hold three presentations — one of which is Alexander Wang — this Sunday. You can read about Foley's thoughts on her hijacked weekend and the nonexistence of work-life balance in her new diary entry for WWD. {WWD

Stella Bugbee on "skinny privilege" in fashion 
In her June editor's letter, Stella Bugbee denounces fashion's long-held and irrational belief that certain styles are designed for certain body types only: "There are no rules. Skinny people are not more entitled than heavier people to wear a particular style," she writes. "If you feel great in a caftan, wear a caftan. If you love crop-tops, wear those. Fashion goes beyond what's 'flattering' — more often than not, 'flattering' is boring. Wear whatever you like, whenever you like, and never let anybody tell you that you don't deserve to participate because of your size, gender, age, or economic status." 

How beauty brands are catering to men 
Men are beginning to embrace the transformative powers of makeup and skin-care products like never before: Milk Makeup reports that men account for 15 percent of the clientele shopping on its website, while M.A.C says men represent 7 percent of its customer base. Even though women are the statistical majority of cosmetic shoppers, beauty brands looking to grow will have to rework their marketing approaches to cater to these new male recruits. {Business of Fashion

The CEO of Stitch Fix on being a woman in Silicon Valley and entrepreneurship
Katrina Lake, founder and CEO of Stitch Fix, worked a desk job at a venture capital firm before attending Harvard Business School and later, launching the fashion-based subscription service that is currently valued at $2 billion. She's now considered one of the most prominent female executives in Silicon Valley. In an interview with The New York Times, Lake talks coming up with the idea for Stitch Fix, taking the company public and what it's like being a woman in such a male-dominated industry. {The New York Times

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