Must Read: Red Carpets Will Become Shoppable, How Fashion Companies Should Use Instagram's New Video Platform

Plus, the problem with haul videos.
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Tessa Thompson in Rosie Assoulin at the 2017 Emmy Awards. Photo: Steve Granitz/WireImage

Tessa Thompson in Rosie Assoulin at the 2017 Emmy Awards. Photo: Steve Granitz/WireImage

These are the stories making headlines in fashion on Thursday. 

Red carpets will become shoppable
Capitalism has crept up on red carpets for a while, but FX Group, the marketing partner and advisory firm that manages all the glitzy awards shows, is welcoming it with open arms by partnering with Mavatar to make its red carpets shoppable. Viewers will soon have the opportunity to purchase items via Mavatar's mCart technology, a decentralized marketplace that will optimize content, blockchain and artificial intelligence to inform affiliate sales. {WWD

How fashion companies should use Instagram's new video platform
Instagram launched a new long-form vertical video platform on Wednesday, called "IGTV," and Amy Odell has already offered up her advice on how fashion companies should use it. She advises brands and publishers to "jump right in" and experiment to "refine a strategy" before fashion week rolls around in September, when IGTV will be much more crowded. {Business of Fashion

The problem with haul videos
Haul videos may seem like an innocent, capitalistic act whereby people show off dozens of their newly-purchased threads, but they can drive unhealthy consumption as well as harm the environment. Many YouTubers will buy tons of clothes for the camera and then return the items, which perpetuates a vicious cycle of overproduction. It's also important to note that many of the returned clothes do not get used, so mountains of discarded garments form in landfills worldwide, further exacerbating climate change. {i-D

Meet the Drybar of Botox
Alchemy 43, a Los Angeles-based aesthetics bar medical spa, treats Botox and lip plumping like a no-brainer salon service akin to getting a blowout or your nails done. But is going to get a needle forcibly pushed through multiple layers of muscle the same as applying a top coat to a finished manicure or using a round brush while blowdrying your hair? In other words, can this medical spa disrupt the cosmetic injectables business? {Fast Company

Manolo Blahnik to open first men's boutique in London
We associate Manolo Blahnik shoes with Carrie Bradshaw, not her wealthy beau Mr. Big, but the Spanish shoe designer is trying to change this narrative by opening his first standalone shop dedicated to men in London. Blahnik, who has produced men's footwear since launching his namesake label 45 years ago, hopes this store will help achieve his goal of making men's shoes 20 percent of the business. {Business of Fashion

Is a pop-up-style department store the key to success?
Neighborhood Goods, a year-old startup, is opening an experiential department store in Plano, Texas this fall that will house a constant influx of pop-ups. To understand how this pop-up style department store can be a success, the discussion forum RetailWire asked a panel of retail experts to weigh in. Retail Dive then compiled nine of the most insightful comments from the discussion, which you can read here. {Retail Dive

Richard Haines collaborates with Yuasa on a line of swimwear
Yuasa Menswear, a men's leisure-wear brand, is teaming up with renowned fashion illustrator Richard Haines on a swimsuit collaboration to support LGBTQ homeless youth. The duo have created three custom swim short prints inspired by summer in New York City, with 100 percent of the sales going to the Ali Forney Center, the nation's largest community center for LGBTQ homeless youth. The collection will be available exclusively at the Nordstrom Men's Store NYC and online at YuasaStudios.com starting Thursday. {Fashionista inbox} 

Kering in discussions with Christopher Kane about selling his brand back to the designer
In a brief statement obtained by WWDKering revealed that "discussions are underway with Mr. Christopher Kane about the conditions in which the British designer could take back full control of the eponymous brand." Kering acquired the label in 2013, and according to WWD, the company plans to list the stake under "non-current assets held for sale and discontinued operations" in its half-yearly accounts to June 30, to be published July 26. {WWD

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