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Must Read: How Fashion Nova Became a Hype Machine, The 10 Most Popular Brands According to Lyst

Plus, a new Launchmetrics report says influencers are the leading voices in beauty.

These are the stories making headlines in fashion on Thursday.

How Fashion Nova became a hype machine 
Unlike numerous fast-fashion giants who are seeing growth slow, Fashion Nova is releasing hundreds of new products a week and has a social media exposure of more than H&M and Zara combined. To better understand how Fashion Nova became a hype machine, Business of Fashion examined its influencer marketing strategies. {Business of Fashion

The 10 most popular brands right now, according to Lyst
Lyst, the global fashion search engine, released new findings for the second quarter of 2018, which reveal that Italian brands are some of the strongest in the world right now. Unsurprisingly, Gucci ranked number one out of the 10 most-searched and shopped for brands, while Off-White ranked second and Balenciaga ranked third. Fendi came in at number eight, moving up from number 17 in the previous quarter. {Vogue UK

Launchmetrics report says influencers are the leading voices in beauty
A new study released Thursday found that influencers have the most prominent voice in beauty, whereas media remains the most prominent in the fashion and luxury categories. The report also learned that beauty influencers are typically less loyal to specific brands, and that YouTube was more successful than Instagram at connecting influencers with their communities. {WWD

Cindy Crawford buys minority stake in The Coveteur 
According to WWD, Cindy Crawford has bought a minority stake in The Coveteur. "Their growth has been fantastic and I'm thrilled to be a small part of their next chapter," Crawford told WWD. "By investing in them, I hope to help them reach new global consumers who, like me, are passionate about discovering new products and the people behind them." Prior to investing in the site, the supermodel served on its advisory board. {WWD

Vogue grifter claims she's innocent
At the start of summer, a former Vogue assistant was arrested for allegedly stealing $53,564 from Grace Coddington. But the 25-year-old would like everyone to know that this has all been a "misunderstanding." In Manhattan Criminal Court on Wednesday, the defendant's lawyer argued that "she didn't do anything wrong." In response to these arguments, Travis Wolf, an assistant district attorney, said, "There was no misunderstanding, and that the defendant abused the trust of the complainant and used her credit card as a personal ATM." {The Cut

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There's been an uptick in pop-up shops this summer 
Pop-up shops have sprung up all over beach communities this summer as fashion and beauty brands take advantage of more reasonable occupancy costs, and as they hope to benefit from consumers' vacation mentality. "Retailers see an opportunity to provide experiences that can only be achieved in a resort environment," said Andrea A. Abrams, founder and chief executive officer of Abrams Global. "The experience of leisure shopping and capturing customers while they're relaxed and have time to browse and discover can be a very effective way to expand market share." {WWD

Meet the New York-based tattoo artist with diverse hiring and a long waitlist 
Keith McCurdy is the owner of Bang Bang, a celeb-favorite Lower East Side tattoo parlor that counts Rihanna and Katy Perry as clients and boasts notorious waits for appointments. According to The New York Times, McCurdy has transformed the body-art industry by pulling together a diverse team of tattooers, which makes him standout in a notoriously xenophobic and sexist business. {The New York Times

Cynthia Nixon addresses Miranda Hobbes on her campaign trail 
The founders of the Instagram account called "Every Outfit on Sex and the City" have rallied behind Cynthia Nixon's campaign for Governor of New York. Most recently, they threw a fundraising event for the former Ms. Hobbes, whereby the gubernatorial candidate dished on some of Miranda's most iconic scenes and addressed the chief failings of the show. {The New York Times

The future of shopping holidays
Jeff Bezos created somewhat of a spending frenzy with Amazon's Prime Day, the e-tailer's annual global shopping event. To piggyback on Bezos' million-dollar idea, WWD reached out to experts in various fields to predict what the next big shopping holiday could be. {WWD

Grailed dropped 20 archival Raf Simons tops
As a part of Grailed's Summer Heatwave series, the secondhand e-commerce site released 20 of the most recognizable knits, sweatshirts and tops that span Raf Simons' designer career. You can shop the selection of archival Raf Simons pieces here. {Fashionista inbox} 

Inside the return of ugly fashion
In a new piece for The Washington Post, Robin Givhan argues fashion's turn for the ugly was dictated by consumers. "In recent seasons, against all the rules of contemporary taste, fashion has asserted that once-derided styles such as fanny packs, Crocs, prairie dresses and chunky orthopedic sneakers are desirable," she writes. "But it's not exactly a joke. Designers are not making these products for their amusement. Not completely. The ultimate goal is to make a sale." {The Washington Post

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