Ready to #GetOutThere?! Free Country LTD is seeking a Social Media & Influencer Marketing Manager to join our Marketing and Communications team. Free Country is a national, active-lifestyle apparel and accessories brand with a mission to make the outdoors accessible to everyone. Learn more at www.FreeCountry.com or find us on Instagram at @freecountryapparel

The Manager will be responsible for day-to-day strategy and execution of social media and content marketing tactics for Free Country. This position blends activities supporting traditional, digital, mobile and social media outlets.

RESPONSIBILITIES:

• Concept, launch, manage and publish social media and blog content and activities on Free Country owned and operated social channels, website and other relevant emerging technologies
• Manage campaigns with key bloggers and influencers based on business needs, content needs, KPIs and budget across channels
• Partner cross-functionally to ensure communication aligns with brand and business priorities and amplifies initiatives
• Assist in scripting and producing engaging, social-specific video content that supports larger editorial initiatives
• Monitor trends in social media tools, competitive landscape, digital trends and applications to identify brand advancement opportunities
• Identify the key performance indicators to evaluate campaign and content performance to drive business results and further success of Free Country’s social media channels.
• Must partner with internal cross-functional and channel partners, in addition to external digital agencies to manage deadlines, budgets and asset delivery

Qualifications

• Ability to develop unique content formats and executional tactics for each channel while maintaining a unified brand narrative
• Must have deep understanding of social analytics with an emphasis on social sentiment and content performance. Proficient working within social media tools such as Spredfast, Curalate, Synthesio, etc.
• Experience with influencer-driven content production and influencer marketing strategies
• Must have an innate curiosity for new technology and a love for what’s new
• Passion for retail and fashion and interest in the outdoor industry
• Organized, meticulous, deadline oriented, & able to solve problems under pressure
• Must be highly organized, flexible and have a proven multi-tasking ability
• Must have active accounts across key social media networks such as Instagram, Facebook, Snapchat, etc.

EXPERIENCE REQUIRED:

• Bachelor's degree in Marketing or related field
• 5-7 years of digital marketing or social media management experience
• Some experience with a major consumer brand (agency experience acceptable)
• Experience with managing social communities (e.g.> Instagram, Facebook, Twitter, Pinterest, Snapchat, YouTube)
• 3+ years in photo and mobile video content creation
• Social copywriting and editing abilities

For immediate consideration send your resume to hrb@freecountry.com. 

We offer medical, dental, life insurance and 401k. EOE