Must Read: Kim Kardashian Sued Over New Fragrance, Why Celebrities Want to up Their Social Media Imprint

Plus, J.W. Anderson on his second collaboration with Converse.
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These are the stories making headlines in fashion on Friday.

Kim Kardashian sued over new fragrance  
Kim Kardashian is facing a trademark infringement lawsuit over her newly launched Kimoji Vibes perfume. The mobile marketing company Vibes Media alleges that the packaging and bubble-like logo of the latest KKW Fragrance look extremely similar to its own trademarked logo, which it registered in 2012. Vibes Media now wants all of Kim's unsold bottles of the perfume to be destroyed. {Hypebae

Why celebrities want to up their social media imprint
WWD sat down with Sarah Boyd, the founder of Simply, to discuss influencer campaigns and why celebrities are revving up their digital presence. Boyd said models and celebrities are looking to take on more prominent roles in the digital space in order to get some of the multimillion-dollar deals that are going to bloggers. {WWD

J.W. Anderson on his second collaboration with Converse 
At the opening of Jonathan Anderson and Converse's new experiential retail space in London, the Irish designer opened up to British Vogue about his second collection with the shoe brand and why collaborations yield the best results. "When you have a product which is so iconic, it forces you to be focused, because there is a parameter you have to remain within," he said. "I actually think you get better results through collaborating because you've got restraints in terms of their branding, our branding and then in terms of construction. You have to think more about product design than fashion design." {Vogue UK

Two documentarians deliver an intimate portrayal of Alexander McQueen
"McQueen," a new documentary directed by Ian Bonhôte and Peter Ettedgui, hits theaters Friday. In Bridget Foley's review of the film, she applauds the directors for intimately painting "the story of a complicated genius who understood the depth of his talent and yet never quite felt fully comfortable in the fashion world, even as its denizens applauded him." {WWD

Hermès operating margins remain near record levels
Hermès posted solid second quarter sales and expects first-half operating profits close to the record level reached last year. Its sales were boosted by an increased demand for luxury goods in China and rose 12 percent in this quarter, up from 11 percent during the previous quarter. {Business of Fashion}  

Why beauty brands are going package-free
In order to stand out in the crowded beauty market, new brands are capitalizing on the sustainability values of the modern consumer by ditching plastic packaging and using biodegradable, recyclable or carbon-neutral products. As a result, these brands have gained considerable attention, which has helped them earn additional funding to further grow their businesses. {Glossy

Kith launches first-ever silk collection
On Friday, Kith dropped its first-ever women's silk collection. The line, which ranges in price from $95-$175, contains tanks, cropped tees, slip dresses, shorts, hoodies and sweatpants. You can shop the full collection here. {Fashionista inbox} 

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