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Must Read: Lily James Covers 'Allure,' Former Model and Alexander McQueen Muse Annabelle Neilson Dies

Plus, Amazon's Prime Day sales soar despite technical glitches.
Lily James on the August cover of "Allure." Photo: Sharif Hamza for "Allure" 

Lily James on the August cover of "Allure." Photo: Sharif Hamza for "Allure" 

These are the stories making headlines in fashion on Tuesday.

Lily James covers Allure
"Mamma Mia!" lead Lily James stars on the August issue of Allure in a rose-heaped Antonio Marras dress. In her cover story, the 29-year-old Brit opens up about typecasting, the lure of dark roles and why Meryl Streep made her cry. {Allure

Former model and Alexander McQueen muse Annabelle Neilson dies
Annabelle Neilson, a former British model and muse to the late Alexander McQueen, passed away on Thursday at the age of 49. In addition to modeling, Neilson starred on Bravo's "Ladies of London" and wrote a children's book series called The Me Me Me's, inspired by her struggles with dyslexia. {The New York Times

Amazon's Prime Day sales soar despite technical glitches
Amazon Prime Day, the e-commerce giant's 36-hour sale, kicked off on Monday with some incredible deals — and technical glitches. Despite the issues, the online retailer's sales rose sharply during the first three hours of the event. According to Feedvisor, which sells software to set prices in e-commerce, shoppers spent 54 percent more in the first three hours of this year's shop-athon than in the first three hours of the event last year. {Business of Fashion

How Philipp Plein turned bad taste into a big business 
Philipp Plein's runway presence has become synonymous with unbridled excess, but some are starting to say it's too much. Plein's most recent resort collection was sparsely attended by VIPs, and fashion critics have used the terms "icky" and "tired" to describe his latest offerings. Nevertheless, he represents a shift in the luxury world where even the most staid brands are taking a turn for the flashy in a bid to hold the spotlight. {Bloomberg

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Fashion documentaries are thriving 
With six films about designers — from Alexander McQueen to Vivienne Westwood – out this spring and summer, the fashion documentary genre is thriving. As such, The Hollywood Reporter spoke to some of the film's creators about how they go about depicting iconic designers and their bodies of work. {The Hollywood Reporter}  

There's a new luxury resale platform just for designer footwear 
Luxury Shoe Club, an iPhone app-based resale platform, launched on Monday. For a one-time membership fee, the company allows individuals to buy, sell and trade gently worn designer footwear with points instead of cash. When a member lists a pair of shoes for sale, the club uses its proprietary algorithm system to determine the shoe's fair market resale value and then pays up to 50 percent of that value to the listing member; the remaining amount is paid once the shoes are bought. The company is currently self-funded and donates a percentage of its profits to help disadvantaged women. {WWD}

One-pieces have upstaged bikinis this summer
One-pieces are no longer reserved for overprotective poolside moms and swim team practice. Thanks to cheeky patterns, provocative cutouts, ruffles and throwback silhouettes, the swimwear style has experienced a surge in sales, upstaging the once glorious bikini in popularity this summer. {WWD

P&G acquires First Aid Beauty for $250 million 
Proctor & Gamble paid an estimated $250 million to acquire First Aid Beauty, a skin-care brand that makes products targeting specific skin issues such as eczema and acne. The acquisition of First Aid Beauty adds to P&G's growing beauty portfolio and adds a new price point to the group's skin-care offerings, which currently include SK-II and Olay. {WWD

Britney Spears is launching a gender-neutral fragrance 
Britney Spears has released many fragrances since 2004, but her latest scent may be her most interesting to date: The pop star's new perfume, entitled "Prerogative," is "a fragrance for all," suggesting that it is gender-neutral. Made up of strong notes of pink pepper, espresso foam and amberwood, Spears told People that the scent is all about confidence and not being afraid to stand out. {People

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