Must Read: Luxury Brands Should Embrace Resale, Victoria's Secret Continues to Struggle

Plus, the pros and cons of New York Fashion Week: Men's.
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These are the stories making headlines in fashion on Friday.

Why luxury brands should embrace the resale market
High-end labels have long assumed that secondhand sales of their product decrease brand value, but there are good arguments to be made to the contrary. To name a few: A healthy resale market assures consumers that new items they buy will have long-term value, secondhand pieces can serve as a more accessibly priced gateway to the brand and embracing the resale market gives brands more control over the quality of their products that are being resold. {Business of Fashion}

Victoria's Secret continues to lose appeal
Victoria's Secret owner L Brands reported a drop in June sales and fall in share prices that have some analysts unsure that the label can stage a comeback. Victoria's Secret is still the dominant lingerie merchant, but growth has been "stuck" for awhile now and it continually struggles to sell product at full price. "The brand is not resonating like it used to," said one Walls Fargo retail analyst. {WWD}

The pros and cons of NYFW:Men's
The New York Fashion Week calendar is in flux, and men's week is no exception. Despite a few standout shows like Todd Snyder, Jahnkoy, Bode and Willy Chavarria, the three-day "week" showing Spring 2019 collections was a lackluster affair for the most part. Here's hoping that next summer, when the spring shows will coincide with women's resort, will have more momentum. {WWD}

Meghan Markle boosts Aritzia's sales
Markle mania isn't going anywhere — and that's a boon to brands the Duchess of Sussex wears frequently. Aritzia, on which she has relied for many of her accessibly-priced wardrobe staples, hit a 52-week high on Thursday with first-quarter comparable sales growth at 10.9 percent. {Business of Fashion}

"Fashionable males" may be the key to retail growth
A new report by YouGov claims that "fashionable males" — digitally-focused millennial men who live in urban areas and spend upwards of $200 on clothes every three months — are consuming and experimenting with trends at rates comparable to their female counterparts. For retailers looking to grow, this demographic could be a significant and untapped source of revenue. {WWD}

International Woolmark Prize New York announces semi-finalists
Albus Lumen, Brandon Maxwell, Colovos and Willy Chavarria were announced as the semi-finalists of the International Woolmark Prize New York on Friday. Selected by a panel including Gabriela Hearst, the Diet Prada founders and the CFDA's Steven Kolb, the semi-finalists join designers selected from Hong Kong and London as they enter the final round of judging. {Fashionista inbox}

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