RK PR is actively seeking an entrepreneurial account executive to oversee execution of several fashion campaigns across its roster. The ideal candidate will have a keen understanding of the evolving media landscape and deep relationships across the industry. An individual in this role must have 2-5 years’ experience in fashion public relations with the ability to secure press, manage multiple client accounts and have highly developed written skills.
The successful candidate will have an enthusiasm and excitement for public relations and possess a proactive approach to their career. This position reports into the founder & Principal and work in a highly collaborative environment with the company’s East and West Coast publicists.
- Ideate and execute creative client campaigns
- Draft proactive pitches to secure product and feature stories across categories
- Develop creative tactics to heighten client visibility
- Identify tastemakers for earned coverage and partnerships
- Pitch and secure feature as well as product coverage with short and long lead media
- Add to and bolster existing media relationships to develop new contacts with press and stylists
- Manage and execute events including international fashion weeks, concept shops and media dinners/cocktail events
- Build and maintain press materials for each client account
- Liaise with the showroom team to ensure all samples and assets are made available on-time to drive results
- Creative thinking skills
- Keen understanding of the unique position of each client market
- Strong relationships with press, influencers and VIP
- Ability to maintain multiple client accounts at once
- Ability to secure coverage across multiple accounts
- Strong communications skills
- Excellent writing skills
- A firm understanding of the traditional and social media landscape
- Experience overseeing events and executing campaigns
- PC or Mac computer proficiency
To Apply: Please send your resume to firstname.lastname@example.org, subject line PR Account Executive.
About RK PR:
RK PR is a bicoastal communications agency working with clients in the fashion, design and lifestyle spaces. Founded in 2014, RK PR takes a 360 approach to public relations, devising creative strategies that cater to unique needs of our roster of emerging brands. For more, please visit www.rk-pr.com