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Must Read: A Sneak Peek at the Spice Girls Exhibition, Cyclists Support the Bike Shorts Fashion Trend

Plus, Reformation is launching in the U.K.
The Spice Girls. Photo: Terry McGinnis/WireImage

The Spice Girls. Photo: Terry McGinnis/WireImage

These are the stories making headlines in fashion on Tuesday.

A sneak peek at the Spice Girls exhibition
"SpiceUp," the largest touring exhibition of Spice Girls memorabilia in the world, makes its posh debut in London on July 28. Ahead of the opening, British Vogue got a preview of the iconic Spice Girls staples that comprise the 7,000-piece collection. {Vogue U.K.

Cyclists support the bike shorts fashion trend 
Bicycling magazine took a break from its Tour de France coverage to report on a very important topic: The championing of bike shorts among the fashion set. "If designer runways and celebrities are to be believed, wearing bike shorts as regular shorts equals fashion now," writes Jen Whalen, who then goes on to share a series of runway and street style images of fashion-y people jazzing up the once mocked spandex shorts. {Bicycling

Reformation is launching in the U.K.
Reformation will take its vintage-inspired wares across the pond on July 26 through an exclusive partnership with Browns. The British retailer will sell 27 pieces curated from the Los Angeles-based brand's most coveted styles. The collection will include an edit of bridal, denim, swimwear, high summer and three styles designed exclusively for Browns. {Vogue U.K.

How brands acquire customers in a crowded digital landscape 
In a new piece for Business of Fashion, Cathaleen Chen reports on how various brands are acquiring customers, given the very crowded digital landscape. Some are sticking to conventional digital marketing strategies, online ads and paid search, while others are considering more old-school, real-world tactics, such as subway ads and billboards. {Business of Fashion

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Nike to adjust salary for thousands of staffers
Nike is raising salaries for more than 7,000 employees after an internal pay review. This change is the latest example of Nike's efforts to address concerns about pay equity and reshape its company culture. {The New York Times

H&M launches a new range of fragrances
H&M announced the launch of a new fragrance collection, which will consist of 25 different scents divided into three distinct groups and priced between $5 and $25. The range was created in partnership with Givaudan, a Swiss manufacturer of perfumes, and drops on Aug. 16. {Vogue U.K.

ThredUp partners with cast of "The Real Housewives of New York" 
Beginning Tuesday, shoppers can snag pieces from the closets of Carole Radziwill, Ramona Singer, Luann de Lesseps and Dorinda Medley from "The Real Housewives of New York" on ThredUp. Launching over the course of several days, the women will donate 100 percent of the proceeds from the shop to individually-selected charities. {Fashionista inbox}  

Poshmark launches Posh Markets
On Tuesday, Poshmark launched Posh Markets, a new feature within its mobile app, that allows shoppers to choose from a drop-down menu of six user experiences: women's, men's, kids', boutiques, plus-size and luxury. "The launch of Posh Markets positions us for massive growth, allowing social commerce to penetrate all areas of e-commerce, taking on an even greater segment of the industry," said Manish Chandra, founder and CEO of Poshmark in an official statement. {Fashionista inbox} 

Fenty Beauty is launching a silver killawatt highlighter for charity
In partnership with Rihanna's nonprofit the Clara Lionel Foundation, Fenty Beauty is launching a limited-edition highlighter shade. The new shade, which appears to be a highly pigmented chrome stamped with the CLF logo, drops on Aug. 1. According to Rihanna's Instagram, 100 percent of the item's sales will go to support CLF. 

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