Searches for Women's Soccer-Inspired Apparel Spiked 520 Percent This Year

We've all got a bad case of World Cup fever, according to Lyst.
Author:
Publish date:
A woman celebrates on Place de la Concorde in Paris on July 15, 2018. Photo: Geoffroy Van Der Hasselt/AFP/Getty Images

A woman celebrates on Place de la Concorde in Paris on July 15, 2018. Photo: Geoffroy Van Der Hasselt/AFP/Getty Images

It looks like we've all got a bad case of World Cup fever — and the only prescription, according to fashion e-commerce aggregator Lyst, is more soccer apparel.

Since the 2018 FIFA World Cup kicked off nearly four weeks ago, there's been no shortage of internet fodder chronicling the fandom of the planet's largest soccer (and, obviously, football) celebration, including on this very website. That's to say that the big business of soccer fan apparel is just that: big. And, apparently, getting even bigger by the day. 

In a new report compiled by Lyst, women's soccer-inspired apparel searches have skyrocketed. All "fashion searches" (for items Lyst deems industry-adjacent) that include the words "soccer" and "football" have spiked 107 percent month-over-month and 340 percent year-over-year, since this time in 2017. From May to June, all women's searches that include "soccer" and "football" are up 210 percent month-over-month, which is nearly double the increase seen in other searches across the platform. Finally, all women's searches — to be differentiated from strictly fashion searches, as mentioned above — that include "soccer" and "football" are up 520 percent (!) year-over-year.

"Women aren't just searching for practical pieces they can play in; this year we've seen some more playful styles come through," wrote Lyst. "We've seen a bit of a retro revival at Lyst with vintage-inspired styles receiving the most views." 

Some of Lyst's most-wanted soccer-style items, according to the aggregator, have included a vintage-style 1991 USSR mesh dress, as well as a similar 1990 Germany item, both made by Adidas Originals and both retailing for $120 each. Other more contemporary soccer-oriented pieces are Koché's embellished take on a Paris Saint-Germain F.C. jersey (originally retailing for $2,714) and the French brand's jersey-style, asymmetric-hemmed dress (for $4,023). 

Elsewhere, Versace's soccer-heavy Fall 2018 collection — a best-seller on Lyst — drew lots of attention, including items like its Stripe Logo Football Shirt (currently available for $795) as well as its Logo Intarsia Wool Scarf (for $550). (Relatedly, global searches for soccer scarves rose 13 percent since March, shortly after Versace debuted its range during Milan Fashion Week). Finally, Vetements's collaboration with Reebok was predictably one of Lyst's most popular searches — particularly the capsule's $727 Black Sock Trainers.

The bad news for all of us searching for — and likely purchasing — soccer-inspired apparel is that the World Cup concludes this Sunday. The good news, though, is that the 2019 FIFA Women's World Cup kicks off next July in France. We'll see you, and your cursors, there.

Sign up for our daily newsletter and get the latest industry news in your inbox every day.