Must Read: Glossier Plans to Create Its Own Social-Selling Website for Beauty, Opening Ceremony to Collaborate With Sasha Velour on NYFW Show - Fashionista

Must Read: Glossier Plans to Create Its Own Social-Selling Website for Beauty, Opening Ceremony to Collaborate With Sasha Velour on NYFW Show

Plus, cannabis has secured a spot in mainstream beauty.
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Photo: @glossier/Instagram

Photo: @glossier/Instagram

These are the stories making headlines in fashion on Thursday.

Glossier wants to create a social-selling website for beauty 
Glossier has more tricks up its sleeve to win over millennials: Emily Weiss plans to create a social-selling website for beauty that will allow shoppers to get feedback from other users to find product recommendations. Think of it as Glossier's version of a social media and shopping mashup, whereby the community-driven beauty brand will sell its own makeup and skin-care offerings on the platform. {Bloomberg

Opening Ceremony to collaborate with Sasha Velour on NYFW show
Opening Ceremony has teamed up with Sasha Velour, the season nine champion of "RuPaul's Drag Race," for a full-blown NYFW drag spectacular. The presentation, called "The Gift of Showz," will take place on Sunday, Sept. 9 and will include appearances and performances from special guests. {Fashionista inbox} 

Cannabis has secured a spot in mainstream beauty
With a plethora of brands launching cannabis-oil products at Sephora, it's safe to say that weed has become a broadly accepted ingredient in beauty products. Its rise as a beauty ingredient is due to the increase in legalization in recent years in the U.S., an increase in funding for cannabis start-ups and the proliferation of the wellness trend. {WWD

Hood By Air's Shayne Oliver collaborates with Colmar
Colmar collaborated with Hood By Air founder Shayne Oliver for a capsule collection. Named "Alpine Nostalgia," the range is inspired by how to dress in the Alpine world in general and in skiing in particular. The result is a gender-neutral line containing cape jackets, double and triple parkas that are both reversible and able to be worn back to front and a pair of quilted trousers. The collection launches on Sept. 18 in Browns, Dover Street Market NYC and additional premium retailers globally. {Fashionista inbox} 

Balmain launches virtual army with Shudu 
Olivier Rousteing has introduced a virtual version of the #BalmainArmy where anyone is welcome, including artificial beings generated by a computer. Rousteing worked with a CGI artist to create two Balmain-exclusive digital supermodels who embody the beauty, individuality and confidence of the Balmain woman.{Fashionista inbox} 

Balmain's new virtual army. Photo: courtesy of Balmain

Balmain's new virtual army. Photo: courtesy of Balmain

How entrepreneurs are creating huge consumer brands without venture capital
There's a new breed of direct-to-consumer startups that have said no to venture capital money. Recode spoke with the founders of some of these DTC startups to better understand their business models and how they've been able to make money and grow, all while remaining fully in charge of their brands. {Recode

Why Amazon's investment in streetwear retailer Concepts matters
Earlier this month, Massachusetts-based footwear and streetwear retailer Concepts quietly confirmed that it received an investment from Amazon-owned Zappos. "Any outside party looking to break into streetwear would be hard-pressed to find any better entry point than Hassan's international sneaker boutique," writes Jake Silbert in a piece for Hypebeast. "Beyond boosting Concepts's own strengths, this partnership allows Zappos and Amazon to get its foot in the door of the industry." Does this mean Amazon is out to conquer the streetwear market? {Hypebeast

Acne Studios collaborated with Fjällräven on a capsule that celebrates Swedish identity 
Swedish label Acne Studios has collaborated with Fjällräven, the Swedish brand known for its colorful backpacks. The collaboration marks the first time Fjällräven has agreed to a brand tinkering with its classics. Launching in select Fjällräven and Acne Studio stores on Sept. 6, the new designs merge the bright colors of Fjällräven with oversized,  boxy silhouettes from Acne Studios. {Fashionista inbox} 

Acne Studios x Fjällräven. Photo: Courtesy of Acne Studios

Acne Studios x Fjällräven. Photo: Courtesy of Acne Studios

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