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The New Yeezy Campaign Involves Wearing Sneakers on the Bed and I Hate That

The images highlight the Yeezy Boost 350 V2 in a new "Butter" colorway.
Kim Kardashian West for Yeezy. Photo: Richard Kern 

Kim Kardashian West for Yeezy. Photo: Richard Kern 

A new Yeezy campaign is making waves on the internet on Tuesday. Photographed by Richard Kern, the ads highlight Yeezy's Boost 350 V2 in a new "Butter" colorway. It originally kicked off with Kim Kardashian West, naturally, who posted a photo of her new Yeezys last week, which instantly went viral as a meme.

Similarly to Yeezy's "Supermoon" imagery from June, the campaign's casting involves a few Yeezy-adjacent/low-key famous faces, including YouTuber Brad Hall, Ibn Jasper (Kanye West's longtime barber and the founder of footwear brand Stratica International) and stylist and creative collaborator Knarly DB. A slew of Instamodels are also featured: Sierre Skye, Tommie Lee (of "Love & Hip Hop Atlanta" fame), Meredith Mickelson and Sami Miro.

But what's not-so-similar to "Supermoon" is the shoot's location of choice. As opposed to West's penchant for bare walls and concrete flooring, the models are sprawled out or cozied up in bed — wrinkled sheets and all — to show off their sneakers. Yes, they are wearing Yeezys on the bed and I am cringing as I type this. You know how many fuccboi-normies are going to replicate these photos themselves at home? Do you know how dirty sneakers actually are after they're worn on the street? C. diff! Ever heard of it?!

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Anyway, see more of the new Yeezy "Butter" campaign in the gallery below, which will be updated as additional images are released. And while you're at it, invest in a comfy pair of house slippers. You will not regret it.

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