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Must Read: Brad Pitt and More Cover 'Love' Anniversary Issue, Magazines Struggle as Ad Spending Disappears

Plus, how Pierpaolo Piccioli put his own sartorial spin on Valentino.

These are the stories making headlines in fashion on Monday.

Brad Pitt and more cover Love's 10th anniversary issue
To celebrate its 10th birthday, Love shot Brad Pitt, Beth Ditto, Adwoa Aboah, Naomi campbell, Gigi Hadid, Uma Thurman, Kendall Jenner, Ariel Nicholson and Talea Lischetzki for its Fall 2018 issue. The nine different covers range from powerful topless imagery to stunning up-close beauty shots; there's also a nightmare-inducing image of Hadid as a "Donnie Darko"-esque bunny. {Love

Print magazines continue to struggle as ad spending disappears 
It's tough out there for print media: On top of plummeting readerships, a new report from the Association of Magazine Media reveals ad spending by the 50 biggest advertisers last year fell to $6.1 billion from $6.5 billion in 2016. Companies are diverting their advertising to other avenues, like Facebook and influencer marketing, which leaves traditional magazines struggling to stay afloat. {WWD

How Pierpaolo Piccioli put his own sartorial spin on Valentino 
Ever since Pierpaolo Piccioli became the sole creative director of Valentino, the fashion label has kept "its original dolce vita grandeur, but it has been leavened with a particular ease and modernity," writes Megan O'Grady. In a new profile for The New York Times, O'Grady explores Piccioli's sartorial upbringing and his inspirations, as well as how he manages to honor the legacy of the brand while adding his own signature to the clothes. {T Magazine

Tyler, the Creator fronts the fall issue of GQ Style
GQ Style's fall issue features a new logo and design, along with a cover starring Tyler, the Creator, shot in Paris by the French architectural photographer, Matthieu Venot. Inside the issue, the rapper, designer and visionary talks music, getting dressed and his love for cookies. {GQ Style

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Tyler, the Creator on the fall 2018 cover of "GQ Style." Photo: Matthieu Venot 

Tyler, the Creator on the fall 2018 cover of "GQ Style." Photo: Matthieu Venot 

Lane Bryant launches first influencer product collaboration
Lane Bryant has tapped blogger Tanesha Awasthi for its first-ever influencer product collaboration. The line, which will drop during New York Fashion Week, contains a classically feminine range of dresses, sportswear separates, outerwear and denim in sizes 12 to 28, priced from $35-$150. {WWD

How Benefit Cosmetics stays relevant
42-year-old Benefit Cosmetics has managed to stay relevant to the young, digitally-savvy consumer of today by capitalizing on the selfie era brow frenzy. Its latest product — out Aug. 7 — is a four-setting pen billed as a tool to help define and shape the user's brow line. According to Business of Fashion, Benefit expects its new Brow Contour Pro to exceed $100 million in sales globally over the next 12 months. In addition to banking on brows, the company announced a partnership with PBteen last week, meaning it's also positioning itself as a lifestyle brand. {Business of Fashion

Prada is banking on nostalgia to mount a comeback 
After three years of slumping sales, Prada reported improved profits for the first half of 2018. The company's turnaround was fueled in part by its reintroduction of iconic products, including nylon belt bags, block-heeled loafers, comic-book images and garish prints. {Business of Fashion

Vanessa Friedman to host The New York Times luxury summit in Hong Kong 
This November, The New York Times will host its annual luxury summit in Hong Kong to discuss the future of fashion. Vanessa Friedman will lead the conference, which will tackle issues such as how global politics affects the fashion system, and the relationship between e-commerce and physical stores. {South China Morning Post

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