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Must Read: 'The New York Post' Released a Supreme Front Page, Additional Condé Nast Restructuring Is Underway

Plus, how brands are refashioning preppy to appeal to more customers.
Photo: @nypost/Instagram 

Photo: @nypost/Instagram 

These are the stories making headlines in fashion on Monday.

The New York Post released a Supreme front page 
Monday's issue of The New York Post came with a Supreme promotional cover wrap, and people are already trying to resell copies of the paper (which sells for $1 on newsstands) on Twitter and eBay for $20. {Highsnobiety

Additional Condé Nast restructuring is underway
In an email to the staff last Wednesday, Condé Nast's CEO Robert A Sauerberg said that there are plans to get the publisher profitable by 2020 and add $600 million in new revenue. To achieve this goal, the publisher aims to reduce its reliance on advertising as a revenue stream and will continue to shed titles to focus on "core" publications and pivots to new business and revenue opportunities. {WWD

How brands are refashioning preppy to appeal to more customers
There's a new wave of brands that are reenergizing preppy staples by making pronounced efforts to position the collegiate-inspired style in a less-stuffy and prescriptive way. To accomplish this, the labels with a penchant for polos are coming out with campaigns that use a variety of models who don't look like they summer in Nantucket and are adding more customizable options. {WWD

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The future of high-magazines might be brighter than expected 
"High-end magazines with a commitment to high-end editorial values, well-heeled demographics and a high-end supply of advertising have been living in a much less volatile market," said Douglas McCabe, an analyst at media research firm Enders to The Guardian in reference to the decline in advertising revenues. "The decline will be much smaller and much slower in high-end magazines where the consumer can still be reached." High-end advertisers are looking for the aspirational consumer, which can't be found through Google or Facebook. {The Guardian

IMG to become a full-service and creative and event production company 
IMG is developing a full-service creative and event production company called Focus, WWD has learned. The company will specialize in planning and running fashion shows and events, as well as consulting and providing creative direction to external clients. Dominic Kaffka, the current vice president of creative and production at IMG, will head up the new endeavor. {WWD

Designer Carly Cushnie strikes out on her own 
This year, the design duo behind Cushnie et Ochs split up after co-founder Michelle Ochs decided to leave the company, along with the brand's CEO Peter Arnold. With Carly Cushnie left to her own devices, the label is rebranding as Cushnie and preparing for its solo debut during New York Fashion Week this September. {Business of Fashion

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