New change is officially underway at Burberry. On Thursday, Riccardo Tisci unveiled the British heritage brand's new logo and red-and-honey monogram designed by Peter Saville — in only four weeks, per their email correspondence. The new visuals are inspired by Tisci's visit to the Burberry archives, where he found a logo from 1908 and a Thomas Burberry monogram.
"Peter is one of our generation's greatest design geniuses," said Tisci, who was hired as Chief Creative Officer in March, in an official statement. "I'm so happy to have collaborated together to reimagine the new visual language for the house." Saville, best known for his artwork for Factory Records, Joy Division and New Order, also partnered with longtime collaborator Raf Simons to redesign Calvin Klein's logo.
According to Business of Fashion, it's been almost two decades since Burberry changed its logo. But its new look joins a slew of legacy fashion houses that have revamped their aesthetics under new creative direction. In addition to both Burberry and Calvin Klein, Balenciaga's logo received a makeover by Demna Gvasalia last year, as well as Diane von Furstenberg by Jonathan Saunders. Back in 2012, Hedi Slimane overhauled the original Yves Saint Laurent logo, which makes us wonder if he has anything in the works for his new stint at Céline.