Despite evidence to the contrary (see: Gen-Z yellow, safety orange and lavendar), millennial pink is not going anywhere fast. While these other hues have been making a play for pink's throne by appearing on runways, red carpets and in street style photos from around the globe, the data does not lie: According to Google Trends, people are still hungry for all things pink. Handbags, more specifically.
While the internet seems to find a new reason to come down on millennials daily — whether by claiming they'll blow through their life savings by buying avocado toast or that they've ruined any industry you can think of, from mayonnaise (?) to the actual institution of marriage — their color preferences are clearly on point. To prove that the ubiquitous hue is here to stay, we scoured the internet for the best and brightest pink bags that will take you from bottomless brunch to your late-night Tinder date. (Or whatever is it that baby boomers think millennials do all day. But definitely not buying real estate!)
From dusty rose to glow-in-the-dark fuchsia, tiny bucket bags to giant totes, minimalist closures to maximalist embellishments and everything in between, check out 27 of our favorites below to shop right now.
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