Must Read: Kith and Tommy Hilfiger Are Collaborating, Goop Hires Scientists to Set Guidelines for Products - Fashionista

Must Read: Kith and Tommy Hilfiger Are Collaborating, Goop Hires Scientists to Set Guidelines for Products

Plus, Gucci is the most popular brand to buy secondhand.
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Tommy Hilfiger x Kith. Photo: Courtesy of Kith 

Tommy Hilfiger x Kith. Photo: Courtesy of Kith 

These are the stories making headlines in fashion on Friday. 

Kith and Tommy Hilfiger are collaborating
On Thursday, Ronnie Fieg took to Instagram to share a letter addressed to Tommy Hilfiger regarding Kith's upcoming collaboration with the American heritage brand. Fieg also posted a link to his personal journal that highlights the '90s inspiration for the collection, along with a few teasers. From the looks of it, the line will include apparel and footwear styles, featuring everything from crewnecks and polos to jackets, sweats, denim, sneakers and boots. {Hypebeast

Goop hires scientists to set guidelines for its products 
Faced with scrutiny for its lack of fact-checking, Goop hired a team of scientists to vet the claims made about products sold on its website and in its editorial content. The wellness company's goal is to achieve full transparency in the next six to 12 months. "We want to be absolutely bullet-proof as people now look more carefully as to what we're doing," Goop chief content officer Elise Loehnen told Business of Fashion. {Business of Fashion

Gucci is the most popular brand to buy secondhand
The selling power of Gucci's relentless Gucciness is better than ever, even the second time around: Gucci was the most searched brand on The RealReal, according to the consignment company's State of Luxury Resale report for mid-year 2018, beating out Chanel. Chanel is still number-one in terms of sales and consignments, but Gucci sales increased the most, up 62 percent across all age groups. {The New York Times

Why private equity firms love beauty 
Beauty companies are a pretty solid investment, thanks to good margins, a growing consumer appetite for cosmetics and a plethora of exit options. What's more, the beauty industry spans multiple product categories, price points, distribution channels, demographics and is continually innovating. All of these factors have attracted the attention of private equity firms. {WWD

The increasing popularity of the digital facelift
Photo-retouching technology has set a new, unrealistic standard for beauty. But rather than reject it, social media-savvy millennials have embraced it with blemish-free open arms. In a new piece, Amy Odell delves into the rise of the digital facelift. {1843

What a move into physical retail could mean for Google 
Google has dabbled in physical retail with the occasional pop-up and store-in-store concepts, but the tech giant is reportedly looking to sign a lease on its first permanent brick-and-mortar store. Retail Dive spoke to a panel of retail experts about what a move into physical retail could mean for the company. {Retail Dive

How Karla Welch dresses Hollywood's finest — and Justin Bieber 
For The Cut's fall fashion issue, Emilia Petrarca spoke with stylist Karla Welch about how she dresses a slew of red carpet heavy-hitters, in addition to creating one-of-a-kind, fairly effortless looks for Justin Bieber. "What distinguishes Welch is her ability to dress women with personality (and Bieber) in clothes that serve them, as opposed to the other way around," Petrarca writes. "They're the most beautiful weirdos in the room." {The Cut

Depop opens store in New York 
Following the successful launch of its LA store earlier this year, Depop has decided to take up residence in New York. Located in Nolita, the space will host events and exhibitions and comes equipped with an on-site photo studio. The store opens to the public on Friday, and you can take a look inside the space in the gallery below. {Fashionista inbox} 

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