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Must Read: Kith and Tommy Hilfiger Are Collaborating, Goop Hires Scientists to Set Guidelines for Products

Plus, Gucci is the most popular brand to buy secondhand.
Tommy Hilfiger x Kith. Photo: Courtesy of Kith 

Tommy Hilfiger x Kith. Photo: Courtesy of Kith 

These are the stories making headlines in fashion on Friday. 

Kith and Tommy Hilfiger are collaborating
On Thursday, Ronnie Fieg took to Instagram to share a letter addressed to Tommy Hilfiger regarding Kith's upcoming collaboration with the American heritage brand. Fieg also posted a link to his personal journal that highlights the '90s inspiration for the collection, along with a few teasers. From the looks of it, the line will include apparel and footwear styles, featuring everything from crewnecks and polos to jackets, sweats, denim, sneakers and boots. {Hypebeast

Goop hires scientists to set guidelines for its products 
Faced with scrutiny for its lack of fact-checking, Goop hired a team of scientists to vet the claims made about products sold on its website and in its editorial content. The wellness company's goal is to achieve full transparency in the next six to 12 months. "We want to be absolutely bullet-proof as people now look more carefully as to what we're doing," Goop chief content officer Elise Loehnen told Business of Fashion. {Business of Fashion

Gucci is the most popular brand to buy secondhand
The selling power of Gucci's relentless Gucciness is better than ever, even the second time around: Gucci was the most searched brand on The RealReal, according to the consignment company's State of Luxury Resale report for mid-year 2018, beating out Chanel. Chanel is still number-one in terms of sales and consignments, but Gucci sales increased the most, up 62 percent across all age groups. {The New York Times

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The increasing popularity of the digital facelift
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Depop opens store in New York 
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