Must Read: Urban Outfitters Reports Record Q2 Sales, a Closer Look at Serena Williams' Off-White x Nike Footwear

Plus, 'Vogue' integrates its digital and print mastheads.
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Photo: Cindy Ord/Getty Images

Photo: Cindy Ord/Getty Images

These are the stories making headlines in fashion on Wednesday. 

Urban Outfitters reports record Q2 sales led by Free People
Urban Outfitters Inc. enjoyed record sales in the second quarter: Net sales came in at $992 million in the three months ending on Jul. 31, marking a jump of 13.7 percent compared to last year. Free People led the way with a 17 percent increase in sales, while Urban Outfitters and the Anthropologie Group saw sales up 11 percent and 10 percent, respectively. {WWD

A closer look at Serena Williams' Off-White x Nike footwear 
On Wednesday, Hypebeast released imagery and detailed descriptions of the footwear in the Serena Williams' Off-White x Nike Queen collection. The sneaker highlights include: glitter accents, exposed stitching throughout, signature Off-White industrial-style branding and zip ties, colorful gradients and enlarged Swoosh logos. {Hypebeast}  

Vogue integrates its digital and print mastheads
Vogue is the latest Condé Nast publication to combine its digital and print staff under one masthead. Until July, there was a clear divide between staff that worked on Vogue.com and those that worked on the monthly magazine, but now many of the web employees have been integrated into the previously print-only sections, such as "features" and "beauty." The integration indicates that there is a major crossover now between digital and print content and proves that the glossy is not immune to the masthead shrinkages that have swept other Condé titles. {WWD

The business of vacation dressing 
Young, social-media-savvy consumers are spending more money on experiences such as travel. So naturally, they're seeking Instagrammable out-of-office outfits. As a result, brands and retailers that center their businesses around vacation dressing are thriving. {Business of Fashion}  

Leandra Medine rebrands and expands her shoe line 
Leandra Medine launched a line of cheekily designed metallic loafers and platform sandals in 2016. Now, four seasons later, Medine is expanding the range to include brand-new shoe styles and will no longer partner exclusively with Net-a-Porter. She's also changing the name from MR by Man Repeller to her own: "I realized if I was going to produce Man Repeller–branded products, they really had to espouse the same virtues of the site, which is fashion for everyone," Medine explained to Vogue. "And the price point [of the shoes] is a little prohibitive for that." {Vogue

Fast fashion brands launch visual search to compete for online marketshare
Fast fashion brands have to compete against one another for online marketshare and many are turning to visual search to come out on top. Visual search refers to using an image, rather than words, to inform a search engine what you're looking for. It can be especially useful and lucrative for fast fashion, where shoppers are looking to mimic a specific trend and they may not know the language to find it. {Glossy

Stefano Tonchi on the future of W 
Earlier this month, Condé Nast announced that W would be sold. Some may think the publisher is purely dumping a no longer lucrative magazine, but Stefano Tonchi believes it is more of a mutual parting, which will allow the glossy to make a fresh start. The editor-in-chief sat down with New York Magazine's Carl Swanson to discuss what he hopes will happen with W. {The Cut

Newcomers make headway in lingerie category with more inclusive brand messaging and fit innovations 
New lingerie players, like Lively and Trusst, are developing new marketing strategies and creating innovative fit technologies as a way to demonstrate size inclusivity and to digitize the expertise of an in-store sales associate. This new crop of direct-to-consumer brands are making headway in the lingerie category as some of its brick-and-mortar stalwarts struggle with slowing sales. {WWD

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