Must Read: 'Vanity Fair''s September Cover Looks Like a Louis Vuitton Ad, Adidas Q2 Sales Rise Driven by World Cup - Fashionista

Must Read: 'Vanity Fair''s September Cover Looks Like a Louis Vuitton Ad, Adidas Q2 Sales Rise Driven by World Cup

Plus, LeBron James and Nike team up with Harlem's Fashion Row for presentation and style awards.
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Michelle Williams on the September 2018 cover of "Vanity Fair." Photo: Collier Schorr

Michelle Williams on the September 2018 cover of "Vanity Fair." Photo: Collier Schorr

These are the stories making headlines in fashion on Thursday.

Vanity Fair's September cover looks like a Louis Vuitton ad
Vanity Fair's September cover is strikingly similar to a Louis Vuitton ad. It stars Michelle Williams, a Louis Vuitton ambassador; it was shot by Collier Schorr, the current campaign photographer for the brand; and it features the actress dressed in a forest green ensemble designed by the French label. According to the magazine, the cover's uncanny resemblance to a Louis Vuitton campaign is merely an accident, but Vanessa Friedman says this happy coincidence could mean something deeper. {The New York Times

Adidas Q2 sales rise driven by World Cup 
Adidas announced its sales performance for the second quarter of 2018, with strong results driven by the World Cup. Sales totaled 5.26 billion euros over the quarter, a 4 percent rise, while gross margin climbed 2.2 percentage points to reach 52.3 percent. In addition, the company beat expectations with a 10 percent increase in currency-adjusted sales. {WWD

LeBron James and Nike team up with Harlem's Fashion Row for presentation and style awards
Nike will present Harlem's Fashion Row's style awards and fashion show on Sept. 4. LeBron James will help give out the awards and will be honored himself, along with activist Bethann Hardison, Dapper Dan and stylist Jason Rembert. {WWD

Universal Standard pushes into smaller sizes to become a more inclusive brand
Universal Standard revolutionized plus-size fashion when it launched three years ago by giving those who wear a size 10 to a size 28 minimalist clothing options in high-end fabrics. Now, the company wants to take on sizes 0 to 40 and become a truly inclusive fashion brand. But whether the brand's fans share this vision and support its decision to push smaller sizes is another story.  {Fast Company

Can Supreme-style "drops" work for luxury brands? 
European luxury houses like Fendi, Gucci, Burberry and Balenciaga are experimenting with Supreme-style "drops" to better connect with Gen-Z and millennial consumers who expect constant newness. But adopting the drop system means brands have to always come up with new product and speed up production. Will these high-end heritage labels be able to keep up? Business of Fashion's Christopher Morency weighs in. {Business of Fashion

The Accessories Council, the CFDA and handbag brands battle Trump's tariff plans
President Trump escalated his trade war with China last Wednesday, when he ordered his administration to consider more than doubling proposed tariffs on $200 billion worth of Chinese goods — including travel goods and handbags — to 25 percent from 10 percent. In response, a slew of accessory brands, agencies and organizations like the CFDA are headed to Capitol Hill to testify before a U.S. government panel. In a statement to WWD, Steven Kolb said these new tariffs "threaten the success of many American designers," and could "result in the loss of jobs," as well as burden customers with higher priced goods. {WWD

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