While individual brands like The Body Shop have been calling for the beauty industry to stop animal testing for years and bans on the practice have already been enacted in countries from Norway to India to Israel, the United States has been largely left out of that conversation.
Until now, that is. According to a report by Refinery29, California passed the California Cruelty-Free Cosmetics Act, SB 1249, on Tuesday. The new law means that it will be illegal to knowingly sell any cosmetics or hygiene products that have any component in them that has been tested on animals within state limits. The law will come into effect on January 1, 2020, giving Californian companies some time to clear out current inventory and to begin investing only in cruelty-free products.
"I'm proud of California lawmakers for moving science, industry, and ethics forward today," Senator Galgiani said in a statement, according to Refinery29. "Cruelty-free cosmetics are good for business, safe for humans and don't harm animals."
The new beauty-centric law echoes the recent movement by major fashion brands like Gucci and Versace to ditch fur, and seems to signify a shift on the part of consumer consciousness when it comes to animal products.