The veritable king and queen of Instagram, Chiara "The Blonde Salad Never Stops" Ferragni and Fedez, the premiere Supreme collector in all of Italy who is also a musician, tied the knot with the wedding of the century — or at least of the digital age — in Noto, Italy on Saturday. The three-day affair truly pulled out all of the stops (and apparently had an unlimited budget), as guests were greeted at every turn with one Instagram-worthy moment after another.
This is, of course, how the couple is able to monetize their every waking hour. So we're not too surprised that the nuptials not only have an official hashtag (#theferragnez), but also a behind-the-scenes crew posting Instagram updates in real time so that fans all over the world could follow along with the action — of which there was a lot. From the foam, costumed mascots that welcomed attendees to the Benny Benassi-deejayed rehearsal dinner to the romantic, fireworks-and-foliage filled ceremony and Coachella-themed reception (complete with a ferris wheel!), there were ample opportunities for engagement-heavy social media posts and, more importantly, sponsorships.
Without further ado, we bring you the most Instagram-worthy moments from #theferragnez wedding. We wish the happy couple the best, and if you can measure love in "likes," it's basically a guarantee they'll be together forever.
A private Alitalia plane, complete with branded pink carpet and customized tickets.
A plush Fedez whisking the bride-to-be away to Sicily. Cute or creepy? Who knows! Who cares!
Boxes of plane snacks for traveling guests, including personalized Pringles and M&Ms.
Customized pink pins, perhaps to avoid party crashers? Smart move.
A floral welcome display in the middle of town. Watch where you step!
This rehearsal dinner venue boasted a crystal-trimmed DJ booth, occupied by the world-renowned Benny Benassi.
A Met Gala-worthy room for photo opps, complete with neon "Amore" sign and thousands of red roses.
Fireworks to celebrate the couple's first official kiss as Mr. and Mrs.
The sparkling, flower- and moss-covered reception venue.
More fireworks at the reception while "The Circle of Life" from "The Lion King" played in the background.
After the party is the after-party, which just so happened to be festival-themed.