Must Read: What You Need to Know About Farfetch's IPO, Fila Reboots With a Show at Milan Fashion Week

Plus, Kanye West and Adidas released 1 million pairs of Yeezy Boost sneakers.
Author:
Publish date:

These are the stories making headlines in fashion on Friday.

What you need to know about Farfetch's IPO
Farfetch began trading on the New York Stock Exchange on Friday. Its shares are priced at $20 each, which is above the anticipated range of $17 to $19, suggesting the demand for Farfetch shares has been strong. The London-based luxury retailer and its investors raised $885 million, with a valuation of $5.8 billion. According to Business of Fashion, Farfetch is selling itself to investors as a technology company, by promising to turn its knowledge of customer data and its sophisticated online platform into profits. {Business of Fashion

Fila reboots with a show at Milan Fashion Week 
Fila has recently enjoyed a nostalgia-tinged renaissance, thanks to the rise of athleisure and trends like clunky, '90s-era sneakers. But now, the sportswear brand wants to prove it can compete in the world of high-fashion and to do so, it's staging a show during Milan Fashion Week on Sunday, Sept. 23. Designed by creative directors Josef Graesel and Antonino Ingrasciotta, who joined Fila this year from Adidas Originals, the presentation will include womenswear, menswear and footwear. {Business of Fashion

Kanye West and Adidas released 1 million pairs of Yeezy Boost sneakers
On Friday, Kanye West and Adidas reportedly released 1 million pairs of the Yeezy Boost 350 V2s. To advertise the massive release, the New York Post, San Francisco Chronicle, Chicago Tribune and Los Angeles Times, as well as a host of international publications, have published full front- and back-page ads (see below) with the phrase "we love" in numerous languages, alongside Yeezy campaign imagery. Though West clearly wants as many people to have the sneakers as possible, many would argue that the scarcity of Yeezy footwear has bolstered the brand's appeal. WWD spoke with people in the sneaker industry to see if the giant drop will hurt or help the brand. {WWD

How France is reinventing beauty retail
Paris is shaking up the way it sells its most coveted beauty buys: Instead of simply selling products, brick-and-mortar cosmetics stores are trying to create real customer experiences with pop-beauty services, such as makeup stations, nail bars and photo booths. These stores are also taking cues from drugstores by offering a wide and accessible range of products and services. {WWD

Meet the just-scouted Dominican model who closed the Prada show
Dominican model Licett Morillo had never been out of her native country until this week when she flew to Milan to close the Prada show. Seeing as how brands take casting cues from Prada's casting director Ashley Brokaw, we can expect Morillo to be in high-demand on the catwalks next season. {Vogue UK

Paris is naming a street after Sonia Rykiel 
Sonia Rykiel is the first designer to have a Paris street named in her honor. The city will stop traffic on Sept. 29 on a stretch of Boulevard Raspail for the brand's Spring 2019 show, which will kick off with Paris Mayor Anne Hidalgo unveiling a plaque renaming the central alley of the boulevard after the late designer. The renaming of the street coincides with the French label's 50th anniversary and is the result of a two-year effort by Rykiel's daughter to have a permanent memorial for the charismatic designer in the neighborhood. {WWD

Emily Current and Meritt Elliott debut new brand
The Los Angeles-based co-founders, BFFs and stylists behind Current/Elliott (which they sold) and The Great must love launching brands, because they've just debuted another one. Emily + Meritt is a new line of soft apparel (T-shirts, sweats, etc.), paper goods and accessories all centered around female friendship. Think punchy graphics with friend-themed phrasing and hearts — the sorts of things you and your bestie might have scribbled in a notebook while bored in class. You can shop it all starting today, here. {Fashionista inbox}

Stay current on the latest trends, news and people shaping the fashion industry. Sign up for our daily newsletter.