It was just on Thursday that Burberry announced that it had joined a slew of luxury brands that had recently gone fur-free, and there's more news where that came from — across the pond, anyway. On Friday, the British Fashion Council (BFC), the governing organization that puts on London Fashion Week, revealed that this season, LFW (which is, of course, the calendar during which Burberry shows) is also banning animal fur in any of its runway shows and presentations.
The restriction was made following a survey the BFC conducted among all designers on its official schedule and as part of its Positive Fashion initiative, a project that promotes best practices and positive change in the British fashion industry.
"The BFC survey results reflect a cultural change based on ideals and choices made by designer businesses, international brands as well as consumer sentiment but also encouraged by the stance of multi-brand stores who are moving away from selling fur," the group wrote in a press release. Additionally, the BFC also noted that it will continue to encourage its designers to "make ethical choices when it comes to their selection of materials and supply chain," which, of course, includes the use of fur.
While a myriad of designers, retailers and brands (like Stella McCartney, for example) have long taken stands against animal fur, it wasn't until earlier this year that industry players began to banning the long-controversial material in droves. Gucci entered its fur-free commitment beginning with its Spring 2018 collection, and was soon after succeeded by the likes of Michael Kors, Versace and, most recently, Burberry. InStyle, meanwhile, has been fur-free since Laura Brown started as editor-in-chief in August 2016. And though larger bodies, like the City of San Francisco, have also followed suit, this marks the first that a major fashion week — or major fashion institution, for that matter — has made such a widespread ban. With the Council of Fashion Designers of America (CFDA) already making its own commitments to sustainability and ethical manufacturing, could New York be next?