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Marc Jacobs Apologizes for Extreme Delay in Runway Show Start-Time

"I've heard, read and reflected on your frustration, anger and outrage," the designer wrote in a lengthy Instagram caption.
Marc Jacobs taking the bow at his (much-delayed) Spring 2019 runway show. Photo: Randy Brooke/WireImage

Marc Jacobs taking the bow at his (much-delayed) Spring 2019 runway show. Photo: Randy Brooke/WireImage

This season, New York Fashion Week went out with a bang that was a bit louder than usual: The always-on-time Marc Jacobs began his show nearly 90 minutes late, and the rumor mill quickly got to work weaving its juiciest explanations for the uncharacteristic delay. One such piece of gossip — that Jacobs had held up his show intentionally so to spite NYFW's newly minted closer, Rihanna's Savage x Fenty — was as pervasive as it was scandalous. Jacobs's runway presentations are guaranteed theatrics, but this rumble was a new kind of drama.

While the collection was, rightfully, critically acclaimed, the backlash from some very well-spoken showgoers remained fiery. Late on Thursday night, however, Jacobs came forward to apologize via a lengthy Instagram caption that, while thoughtful, didn't explain why the show started so late in the first place. It's pasted in its entirety below:

I sincerely apologize to anyone and everyone who was inconvenienced by my lateness at our Spring/Summer 2019 fashion show. For anyone interested, below is not a list of excuses but rather a list of facts. I fully understand people have plans, lives, commitments, flights, families to return to, etc and that I fully RESPECT.

I've heard, read and reflected on your frustration, anger and outrage. If you choose to read the below, I hope that you can find your own place of understanding.
1. The night before the show at midnight, I believed that we would absolutely be starting at 6pm, as planned and it was my intention to do so.
2. At 3:30pm on the day of the show, I became aware that we would most likely be an hour late. In good faith and hope it was communicated that the show would start at 630pm and that was a mistake.
3. After years of being beyond punctual and once again, with every intention of remaining so, the fact is, more is always expected from us with fewer and fewer resources. That is not unique to me personally or us as a company. I have learned that I need to adjust to our realities.
4. It was my wishful thinking that we could accomplish all that needed to be done for this show with the circumstances we faced. I was wrong. Not because everyone didn't make every effort or give it their all and more, life is just that way sometimes. I've always been told that, "if you want to make God laugh, tell him your plans." With our shows, I always strive to present 7-10 minutes of live fashion theatre that hopefully makes some kind of statement or touch the audience in some way both aesthetically and emotionally. I think we all have to be a little more sensitive and flexible to the fragile state of the live experience.
I hope anyone reading this will reflect on my thoughts as I have on yours. Sincerely and respectfully,


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Jacobs is, surely, very sorry. But he's saying that theater is theater, and, well, the show must go on — even if that show starts more than an hour late and nearly causes British editors to miss their transatlantic flights back home. 

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