Must Read: How Modeling Has Changed Since the #TimesUp Movement, NYFW Is Big Business for American Beauty Brands - Fashionista

Must Read: How Modeling Has Changed Since the #TimesUp Movement, NYFW Is Big Business for American Beauty Brands

Plus, Kendall Jenner shares her feelings about Hailey Baldwin and Justin Bieber's engagement.
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Photo: Imaxtree

Photo: Imaxtree

These are the stories making headlines in fashion on Friday.

How modeling has changed since the #TimesUp revolution
As New York Fashion Week begins, Vanessa Friedman looks at modeling in the #TimesUp era. While multiple scandals involving sexual assault and harassment took down a group of fashion's top photographers and prompted a series of measures to prevent further mistreatment, interviews with dozens of models, agents and others reveal that change in the industry at large remains elusive. {The New York Times

NYFW is big business for American beauty brands
Before iPhones and the rise of social media, hair and makeup for fashion shows were used to complement a designer's overall vision. Now, backstage beauty is a big business, giving brands social coverage and providing them with the opportunity to market their products through mega-installations, influencer partnerships and live-streams. {Glossy

Kendall Jenner shares her feelings about Hailey Baldwin and Justin Bieber's engagement
On Thursday night's episode of "The Tonight Show," Kendall Jenner sat down with Jimmy Fallon to discuss her new Longchamp campaign, her high-kick abilities and her feelings about Hailey Baldwin and Justin Bieber's engagement. In the clip, which you can watch below, Jenner speaks highly of the pair's engagement: "Whatever makes them happy, I'm happy. I've been friends with both of them for a very long time." 

More top talent agencies ban underage models during NYFW 
Ford Models is joining a growing number of agencies, publishers and fashion brands to ban the hiring of under-18 models during NYFW. The agency follows DNA Models and The Society Management in submitting only 18-and-over models for fashion shows. However, some agencies plan to continue working with under-18 models, including IMG Models and Next Management. {Business of Fashion

Why fashion is creating garments designed to go viral 
High street, fast-fashion and and e-commerce brands are taking design cues from Balenciaga's Demna Gvasalia — the unofficial force behind weird, viral clothing and accessories — and are playing the social media game with their denim thongs and seven-layered parkas. But while their meme-able garments boast a similar aesthetic to high-end labels, these brands and retailers are creating products with significantly lower price tags, allowing for the amount of virtual likes to turn into actual purchases. {Dazed

ASOS to launch a Gen Z-focused line
ASOS is launching a new fashion line inspired by youth, creativity and collaboration. Called "Collusion," the line will be designed by a collective of six young designers, models, artists and influencers. Although details around the product offering and collection remain scarce, the brand officially launches on Oct. 1, with a national campaign produced by director Dan Emmerson and photographer Tom Sloan. {i-D

Yeezy x Pornhub merch is out 
Kanye West directed the inaugural Pornhub Awards ceremony on Thursday night. (Yes, this is a thing that actually happened.) And in addition to handing out trophies, West designed official Yeezy x Pornhub merchandise. The DONDA-designed collection contains five long-sleeve T-shirts that feature artistic impressions of five winning performers, noting the award that they won. They're now available at Yeezy Supply for $75 each. {Highsnobiety

Tom Ford on the state of American fashion
Don't ask Tom Ford about the state of American fashion, because he doesn't think of himself as an American designer, nor does he claim to know anything about it. But when Bridget Foley did, Ford's response was as follows: "I think we should be looking at global fashion, not American fashion or French fashion or Italian fashion. I find it actually symptomatic of America that Americans want to look at America and are not looking out, " Ford said. "We are the most insular, inward-looking, isolated country." {WWD

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