Welcome to our column, "Hey, Quick Question," where we investigate seemingly random happenings in the fashion and beauty industries. Enjoy!
It's not even October, but retailers have begun rolling out their annual collections of costumes to satisfy Halloween fans who are hungry for some culturally relevant references and traditionally spooky wares. Since the holiday has gradually become more of a DIY occasion and less of a Party City raid, stores like Urban Outfitters have hopped on the opportunity to jazz up their cropped and clingy apparel with pumpkins and skeleton graphics.
This year, Urban Outfitters is a little all over the board when it comes to its costume offerings: There's everything from a "girl group" costume (which consists of a midriff-baring camo tank) to a full Hello Kitty onesie. But perhaps the best costume the retailer came up with was an "influencer" set, which literally consists of dark grey leggings and a light grey sports bra for $59. It is important to note, that while the costume is styled with chunky white, retro Fila sneakers ($70), a black canvas baseball cap ($10), oversize sunglasses and a center-parted, waist-length, platinum-blonde wig ($16), those items are all sold separately.
"Channel Instagram style in this low-key costume set worthy of a superstar influencer," reads the description accompanying the sports bra and leggings set. There's no denying that this "superstar influencer" is most likely inspired by none other than Kim Kardashian, who wore a strikingly similar ensemble for the Yeezy season 6 campaign, which saw the reality star-turned-entrepreneur wearing looks from her husband's collection while running errands around Calabasas. This Yeezy campaign also cast a slew of Instagirls to dress up as Kim, wearing the label's signature ash-colored comfy sweats and bra tops. The Kardashian clones even went as far as to wear wigs made to look exactly like Kim's long platinum blonde hair at the time — and which reportedly cost $950 a pop. Only the best for Mr. and Mrs. West!
So there you have it: If you want to pretend to be an influencer by wearing a Yeezy season 6 campaign-inspired outfit, than go ahead and purchase this ordinary set of street clothes packaged to get you likes and potentially IRL approval. Or, you can simply scrounge up a pair of leggings you most likely own, along with a sports bra that you should also probably own. Either way, the idea of dressing up as an influencer for the most photographed holiday of the year is deliciously ironic, but one that perfectly and unproblematically sums up 2018. Happy almost Halloween!