Must Read: The Beckham Family Covers 'Vogue' UK, IMG Rethinks Fashion Week

Plus, which influencers should actually be at fashion week?
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Photo: @britishvogue/Instagram

Photo: @britishvogue/Instagram

These are the stories making headlines in fashion on Tuesday.

Victoria Beckham and her brood cover British Vogue
Britain's "second royal family" covers the October issue of Vogue UK. Victoria Beckham and her four children (and the family dog) were photographed by Mikael Jansson for the newsstand cover, while the subscriber cover features Victoria with husband David Beckham. According to the editor's letter by Edward Enninful, this marks the first time the family has been photographed together for a magazine. {Vogue UK

IMG exec Ivan Bart rethinks fashion week strategy
IMG has long been one of the driving forces behind NYFW, but as shows become more decentralized and designers look to impress online followers as much as editors and buyers, the focus of the week is shifting. For IMG's head of fashion events Ivan Bart, that means the firm will look to get involved in other ways, by hosting events like panels in addition to shows and finding ways to support designers who show outside of the central venues like Spring Studios. {Business of Fashion}

The changing game of influencers at fashion week
Influencers are now a fashion week fixture, but figuring out which ones are worth having at shows is an ongoing process for PR people, who may be inundated with requests from folks with negligible followings who just want to end up in street style galleries. And for many influencers, who make the trip to New York on their own dime and aren't paid for their appearances, it turns out not to be worth it. Still, figuring out the right partnerships can benefit both designers and influencers, so the latter likely won't disappear from fashion week anytime soon. {Business of Fashion}

CFDA CEO Steven Kolb discusses the state of American fashion
Is fashion week falling apart? Is American fashion on the decline? Steven Kolb doesn't think so. The CEO of the CFDA breaks down what experimentation with the American fashion week format works well, and where he thinks there's room for improvement. "I see an industry trying things and not necessarily defining it by the way it was done," Kolb says. "That's an exciting thing." {WWD}

Nike risks the backlash that comes with a Colin Kaepernick deal
Colin Kaepernick, the former NFL quarterback whose choice to kneel during the national anthem as a protest against police brutality made him a controversial figure, may still be embroiled in a lawsuit against the NFL — but Nike's choice to include him in an upcoming campaign proves the brand is willing to take the risk that associating with him entails. While the hashtags #BoycottNike and #JustBurnIt started trending after the announcement and Nike shares have fallen, some analysts think the benefits for Nike in the long run will outlive the controversy. {Bloomberg}

A close look at Rei Kawakubo's menswear
Rei Kawakubo practiced the kind of gender-fluid design philosophy that's so prominent today for decades, and her approach to menswear in particular was unprecedented. Today, her "philosophical heirs" like Thom Browne and Raf Simons are everywhere, but she's still quite often ahead of the menswear curve. {T Magazine

Will Instagram save offline shopping?
It may seem counterintuitive, but the consumer desire for cool online content may be part of what keeps brick-and-mortar stores alive as brands tap into the fact that creating Instagrammable moments (think: Glossier's "you look good" selfie mirrors) is a great way to get people into stores. {1843}

Cara Delevingne stars alongside PRETTYMUCH in Puma's new Bodywear campaign
Fashionista's penchant for American-Canadian boy band PRETTYMUCH is, literally, well-documented — but so too is our years-long appreciation for Cara Delevingne. And when the two parties appear on-camera together? Well, that's just magic: The boy band and model-turned-actress star alongside each other in Puma's new Bodywear campaign, with the group doing such activities as brushing their teeth, riding a stationary bike and eating cereal in Puma underwear (while PRETTYMUCH's "10,000 Hours" plays in the background). You can watch the full, adorable clip, which was shot in Los Angeles, below. 

Brandon Maxwell created a Texas-inspired makeup collection for MAC
Brandon Maxwell has partnered with MAC for a five-piece makeup collection, which will make its debut at the designer's Spring 2019 show on Saturday (at which time it will also be available for immediate purchase). The lineup includes a four-pan eyeshadow palette, two lipsticks and two lip glosses, all in desert tones inspired by Maxwell's home state of Texas. The makeup shades are even named after loved ones, like Maxwell's mother Pamela Sue (a dusty pink lipstick). The packaging also features an outline of the state along with Maxwell's signature. {Fashionista inbox}

MAC x Brandon Maxwell. Photo: Courtesy of MAC

MAC x Brandon Maxwell. Photo: Courtesy of MAC

Rihanna covers Garage magazine
Fine artist Deanna Lawson photographed Rihanna for the latest issue of Garage, which features imagery made exclusively by female-identifying photographers. The issue will be sold only at Dover Street Market in New York starting on September 6. {Fashionista inbox}

Photo: Deanna Lawson/Garage

Photo: Deanna Lawson/Garage

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